LWD Case Study - Bluegrass Harley-Davidson® - Louisville, KY
The crew over at Bluegrass Harley-Davidson in Louisville, Kentucky are Harley people to the core. They set themselves apart from the other dealers in their area by putting an extreme focus on the individual needs of their customer, and by treating folks like family. It is evident that this philosophy is adopted by their whole team because of the incredible reviews they have on their custom review site, their Facebook page, and most importantly, their Google+ page. The benefit of having such an incredible online reputation is not just to make your staff feel good about themselves and their efforts, but to drive REAL business.
Jordan Monschein, the Marketing Manager at Bluegrass H-D, had the Lead Magnet activated on his website with the “Internet Value Package” as their selected premium. The Internet Value Package is an after-the-sale incentive that allows the sales team to customize the offer based on the value of the purchase, availability of products & services they have at the dealership, and it’s provided AFTER they’ve made a purchase. So they’re not giving away the farm to everyone that fills out a form.
Since they’ve activated the Lead Magnet, it has generated 20-25 leads per month, every month. That’s in addition to the leads they are still getting from other sources on the website. Estimating a conservative 15% closing ratio, that’s 3 unit sales each month directly from the Lead Magnet alone. Those are some pretty powerful results – which can be attributed at least in part – from the incredible online reputation that Jordan and his team have cultivated by taking really good care of their current customers. The online social proof from those review sites creates that persuasive ‘1st Impression’, and helps build trust with potential customers, who then visit
bluegrassharleydavidson.com and are willing to submit their information via the Lead Magnet.
Want to give your raving fans a stage to shout your praises in a way that leads to killer social proof (and ultimately impacts future buying decisions for new customers)? Give us a call at 877-242-4472 and we’ll show you how to get started.
