Pull Back the Curtain
Brad Cannon | 02/12/2020
Email marketing is a combination of art and science. You have to have good looking, eye catching emails to pique the interest of your customers, and you need the data to get a good idea of what is working and what isn’t. It’s a balancing act.
Historically, the norm has been to report a single number for email clicks – which is somewhat helpful, but if you’re doing it right, your emails will have several different calls to action, and knowing which resonated and which didn’t is extremely important.
It sounds painfully obvious, but with the ability to know exactly which calls to action got clicked and which didn’t, you can begin to craft emails that your customers look forward to receiving and will engage with more and more over time. And that moves metal and rings cash registers.
So, this month I want to take you on a little bit of a deep dive into a feature that our Firestorm Email clients have available – our email preview and heat map.
After your Firestorm email deploys, you can go into the results screen and view the preview. What you’ll see is a map showing all of the calls to action along with how many clicks each of them received. It’s awesome. Take a look at the picture below to see what I mean.
Now, a picture is worth a thousand words, but even that won’t do justice to this new feature, so we’re going to do something new.
I’ve made a YouTube video showing exactly how this feature works, and I want you to take a second and go to https://youtu.be/OfS_sgKrVXU and check it out. You’re going to love it (the heat map, that is).
See you soon!
