Articles

OBJECTIVE

Louisiana Power Sports provides superior customer service to the Northwest Louisiana area, just outside of Shreveport. Owners Vicky and Jimmy Gould know that everything about their dealership is passion-based and that they must continue to reach the hearts of their local enthusiasts if they are going to continue to grow their business. Marketing their dealership isn’t about creating enthusiasts – it’s about reaching folks in their market who are already passionate about their powersports, and converting those people into fanatical customers.

SOLUTION

Vicky worked with her Account Executive, Bill Gallagher, to create a compelling digital marketing strategy through the Local Web Dominator program. One of the features included in that program is Facebook advertising. Through the use of this extremely powerful social media channel, Louisiana Power Sports was able to target local enthusiasts in their market with a compelling message and invitation to visit their website.

RESULTS

Last month, their Facebook advertising campaign created 253 additional website visitors for only $150 of ad spend. Plus, 15,612 unique powersports enthusiast in the Shreveport market saw one of her ads on their mobile phones or desktop computers. One of the great features of Facebook advertising, is that in addition to reaching a targeted, local audience and driving traffic to their website, they are also able to engage their local powersports community (for free!). Since the cost of advertising is charged by click (website visit), the engagement in the Facebook post are just free word-of-mouth, social advertising as a happy by-product of the campaign. For the Louisiana Power Sports campaign, they also had 32 people react to their ad, 4 people commented on their ads, 7 new people liked their Facebook page, and 1 person shared their ad with friends and family. Does your social media marketing campaign generate that kind of quantifiable results and increase in website traffic? If not, give us a call today to see how social media marketing can make a huge impact in your website traffic and online leads: 877-242-4472.