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In this 100th Issue, I’ll breakdown what’s offered in our Local Web Dominator, which is Powersports Marketing’s suite of digital solutions.  Here is what’s available within our different packages:

Reputation Management – It’s no secret that online reviews are just as powerful and trusted as word of mouth.  Our reputation management system grows online reviews (primarily Google reviews) to make your dealership the obvious choice in your local market area. We even create a custom review site to boost SEO. The good reviews go for all to see. The bad is sectioned off into what we call Feedback, and only the dealership’s management team can view them. (Note: We do not remove bad reviews. Call 1-877-242-4472 for more information on our proprietary Feedback system.)

As consumers view your review site they’re able to see reviews for your team members. Consumers are more likely to choose the employee with the best reviews, so your staff has something to gain by asking for reviews. This is called the Employee Ranking System.

Reviews & Rankings Mobile App – This app really drives the Employee Ranking System because your frontline staff uses it to email the customer a picture of their purchase at the point of sale. This is particularly effective in the Sales Department. Who doesn’t want a picture of themselves with their new ride shared on Facebook the day they bought it?!  This image is also saved in our database to be used for future marketing to that customer. 

Directory Listing Submission – We submit accurate data to the top four Data Aggregators to boost SEO. This includes your dealership’s name, address, phone number & website. The more your dealership’s information is consistently listed online, including your website, the more backlinks/citations it creates. 

SEM/AdWords Management – Search Engine Optimization is very important, but it doesn’t cover all the bases. Pay Per Click advertising ensures you’re on the first page of Google when prospects in your area are searching for what you sell. 

Facebook Advertising – Whether you’re looking to increase traffic to your website or grow your ‘Likes’, our dedicated team of Facebook Specialists can give you the biggest bang for your buck. 

Firestorm Email System – Our email platform is an easy to use drag-and-drop solution that includes done-for-you content that’s cool & creative. It’s not built for Nancy’s Bakery & Carl’s Shoe Store... it’s built for you. It generates higher open rates and more clicks. In fact, when clients use Firestorm Email as prescribed it quickly becomes the top source of traffic to your website! 

Firestorm Onboarding – I’ve written about this subject a lot lately because the amount of leads/sales/revenue this solution can produce is ridiculous. First, let’s cover the challenge. 75% to 80% of your websites page views are of your inventory. Sweet, right?! The gut punch is that only 1% to 2% of visitors fill out a Quote Request form.  This means 98% (+) of your traffic remain anonymous, including what is likely thousands of customers browsing your in-stock inventory. Website providers have solely focused on improving Conversion Rate, which increases the smaller 1% to 2% number. There is obviously nothing at all wrong with that, but even if you doubled to 4% (which ain’t likely) there would still be 96% that remained anonymous.

Firestorm Onboarding begins linking the customer data you have in your DMS with anonymous website visitors. Every morning, we email you a list of the customers who were on your website yesterday looking at inventory. The system automatically sends those customers a pre-built email from your Sales Manager (Marketing Automation), and we provide a script for your sales people to call and make sure the customers received the email. GUARANTEE: Use this system as prescribed and you will earn multiple unit sales within the first 2-weeks. 

Firestorm Websites – Ever heard of Marketing Incest?  It’s where one company copies another company’s marketing, who copies another company’s marketing and things just keep getting dumber and dumber. I believe this has happened with many website providers. The Firestorm Website platform is different:

• Increased Conversion. Again, there’s nothing wrong with improving a site’s Conversion Ratio, and we do it without focusing on price. Having a ‘Quote Request’ button is the equivalent of asking customers if they’d like a discount when they walk through your front doors. 

• Fully Responsive Design.  boosts SEO / page rank because it improves usability by creating a consistent experience for desktops, laptops, tablets and mobile devices. 

• SSL Security Certificates. Google boosts page rank for sites that utilize HTTPS. 

• Inventory Integration with VIN Decoding. We pull inventory straight from your DMS saving you time and money on data entry. Then, the system loads the details and specs of each model by decoding the VIN. 

• Mobile App Back Office. Enables you to instantly add multiple images of your inventory from your mobile phone while standing on the showroom floor. Includes access to the Internet Lead Manager and more. 

• Lead Manager. Track progress of leads (sales process), log calls, set follow-up reminders, and more.

As of late, I’m noticing a trend of dealer’s inquiring into the solutions with the Firestorm nomenclature, and for good reason. Firestorm Websites, Firestorm Email & Firestorm Onboarding fit together like Peanut Butter & Jelly. In fact, they were made to complement each other.

For a low-pressure demo of any of our solutions, or to learn more about packages & pricing, call 1-877-242-4472.

- Tory