Website Tracking
Identify customers and increase leads
Identify who's on your website and increase leads to potential buyers.
There is an inherent problem with your website. Every day it’s full of visitors looking at new and used inventory, but you don’t know who they are. In fact, 80% of the average dealer’s website traffic views sales-related pages, but only 1-2% fill out a form. The other 78% are anonymous. To put that into perspective, for every 5,000 visitors a dealer’s website has 4,000 look at inventory, but only 50 to 100 fill out a form and identify themselves.
However, out of anyone in the world, the person most likely person to buy a unit from you right now is standing on your physical showroom floor looking at inventory. The second most likely person to buy a unit from you right now is the person looking at inventory on your virtual showroom, your website, and the majority of them won’t fill out a web form due to anxiety. They know what happens when they fill that form out and while they want to buy from you, they don’t want to be sold. However, when someone visits your dealership and looks at a unit and leaves without buying… you want them to be followed-up with, right? Of course! And if someone looks at inventory on your virtual showroom (your website) they should receive follow up-as well.
Find out how!Here's what some of our clients had to say:
Kristin Braaten
Quaid Harley-Davidson®
"Talk about amazing! Ray and the rest of the team have gone way above and beyond, and circled the earth a few times, to make sure our dealership, Quaid Harley-Davidson, has everything we could want and even things we didnt know we wanted! One could say that we are not easy to please, or maybe even a little demanding, LOL...But with huge smiles & amazing work ethic (and usually a good joke or two) Ray, Tory, Tia and Alyssa (&team) always get the job done...in a timely manner and usually better than we hoped. Without them we wouldnt be constantly growing, performing at our best and continuing to be the #1 dealership on the west coast! Thank you for helping us be the best we can be!"
Kari Cannady
Arsenal Harley-Davidson®
"I've worked with a lot of companies, and hands down this has been one of the greatest experiences ever! The team at PSM is readily available and knows the answer to everything! We couldn't be happier with our end results. By changing to PSM - we saw an immediate uptick in lead generation, which is (and was) our main focus. I look forward to working with them more in the future for other things. Cheers to a great team!!!"
Greg Ditus
Interstate Honda
"I have been involved with Powersports Marketing since 2012.Through the years we have shared in many success stories, from call blasts, to Sharp Shooter programs, Firestorm Email & Website Tracking, to the introduction of our review site which currently has hundreds of great reviews! Now to the present, we have experienced many challenges this year, staffing, changing markets and marketing approaches, limited budgets, but we are proud to say that we have overcome most obstacles in this changing market and are finding success! All I can say is a simple Thanks to the team at Powersports Marketing for help over the past years making Interstate Honda a success story."
Our Website Tracking system utilizes brand-new cookie-less technology to identify some of the anonymous traffic on your site. When our system identifies a prospect looks at your inventory, it activated Marketing Automation so your sales team has a reason to follow-up.
Click the button below to discover 3 easy ways you can identify more visitors, automatically market to them and increase your sales.
Find out how!Questions?
