Terms of Service
These Terms of Service (the “Terms”) are entered into between the customer (“Client”) indicated in the Order Form for services (“Services”) and us, the entity identified in the Order Form as the provider of services (referred to as “we,” “us” or “our” and Client may also be referred to in these Terms as “you” or “your”). References to Client includes Client’s employees, contractors, and authorized users.
To use or receive the Services or upgrade to any Service, you must agree to these Terms by indicating your agreement via click-through acceptance or by executing an order for such Service or upgrade (whether online or in electronic copy, the “Order Form”). By agreeing to these Terms, you represent that you have the authority to bind the company you represent. These Terms will automatically renew for the period set forth in the Order Form as the “Renewal Term” and in accordance with Section 6 of these Terms.
The Terms consist of two parts: (1) these General Terms of Service, and (2) the terms specific to a certain Service included in the Service Specific Addendum attached hereto and incorporated by reference herein. In the event of a conflict between the Order Form, these Terms, or the Service Specific Addendum, the parties agree that solely to the extent of any such conflict, the order of precedence will be the Order Form, followed by the Service Specific Terms, followed by these Terms. Where we use the term “including” in these Terms, it means including without limitation.
Service Specific Terms Addendum
Storefront Terms
10. Storefront Services. Storefront Services may include any one or all of the following: marketing automation, reputation management (defined below), or other services as described in the Order Form (“Storefront Services”). The Services may also include “Listing Services” which mean the listing of inventory, parts, or accessories on various third-party websites (such as E-Bay, Craigslist, or other ecommerce sites). Following the termination or expiration of the Storefront Services, you will remove all Intellectual Property that we provided to you from your websites or social media sites.
11. Reputation Management. The “Reputation Management” Services may include: (a) the ability to build, enhance, control and track business listings on multiple local search and business directory websites and mobile applications; and/or (b) requesting customer reviews. The Reputation Management Services may utilize email and text and are subject to the Messaging and Email Services terms included below.
12. Messaging and Email Services. For purposes of these Service Specific Terms, “Messaging Services” means any message sent via SMS, MMS, Chat, and WhatsApp messaging channels in connection with the Services indicated in an Order Form. “Email Services” means any email sent via the Services indicated in an Order Form.
13. Third Party Services. We use third-party services in order to provide Messaging Services and Email Services. If the Order indicates that you purchased Messaging Services or Email Services, the following terms apply to such purchase:
a. No Inappropriate Content or Users. Do not use the Messaging Services or Email Services to transmit or store any content or communications (commercial or otherwise) that is illegal, harmful, unwanted, inappropriate, objectionable, confirmed to be criminal misinformation, or otherwise poses a threat to the public. This prohibition includes use of the Messaging Services or Email Services by a hate group or content or communications that originate from a hate group or are exploitive, abusive, or hate speech.
b. Prohibited Activities. Do not use the Messaging Services or Email Services to send any content, engage in or encourage any activity that is illegal, deceptive, harmful, unwanted, inappropriate, objectionable, criminal, violating others’ rights, poses a threat to the public, or harmful to our business operations or reputation, including:
i. Violating laws, regulations, governmental orders, or industry standards or guidance in any applicable jurisdiction (collectively, “Applicable Laws”). This includes violating Applicable Laws requiring (a) consent be obtained prior to transmitting, recording, collecting, or monitoring data or communications, (b) compliance with opt-out requests for any data or communications, or (c) anything illegal in the jurisdiction where the message recipient lives. Examples include messages related to the marketing or sale of a cannabis product or offers for prescription medication that cannot legally be sold over-the-counter in the U.S.A.
ii. Interfering with or otherwise negatively impacting any aspect of the Messaging Services, Email Services, or any third-party networks that are linked to the Messaging Services or Email Services.
iii. Reverse engineering, copying, disassembling, or decompiling the Messaging Services or Email Services.
iv. Creating a false identity or any attempt to mislead others as to the identity of the sender or the origin of any data or communications.
v. Hate speech, harassment, exploitative, abusive, or any communication that originate from a hate group.
vi. Fraudulent messages, including misinformation about products claiming to prevent, treat, or cure health issues that have not been approved by the applicable government authority.
vii. Escort services, mail-order spouse finders, international marriage brokers, and other similar sites and services.
viii. Malicious content, such as malware or viruses
ix. Any content that is designed to intentionally evade filters
c. No Service Integrity Violations. Do not violate the integrity of the Messaging Services or Email Services, including:
i. Attempting to bypass, exploit, defeat, or disable limitations or restrictions placed on the Messaging Services or Email Services.
ii. Finding security vulnerabilities to exploit the Messaging Services or Email Services or attempting to bypass any security mechanism or filtering capabilities.
iii. Any denial of service (DoS) attack on the Messaging Services or Email Services or any other conduct that attempts to disrupt, disable, or overload the Messaging Services or Email Services.
iv. Transmitting code, files, scripts, agents, or programs intended to do harm, including viruses or malware, or using automated means, such as bots, to gain access to or use the Messaging Services or Email Services.
v. Attempting to gain unauthorized access to the Messaging Services or Email Services.
d. Data Safeguards. You are responsible for determining whether the Messaging Services or Email Services offer appropriate safeguards for Your use of the Messaging Services or Email Services, including, but not limited to, any safeguards required by Applicable Laws, prior to transmitting or processing any data or communications via the Messaging Services or Email Services.
e. Age and Geographic Gating. If you are sending messages in any way related to alcohol, firearms, gambling, tobacco, or other adult content, then more restrictions apply. In addition to obtaining consent from every message recipient, you must ensure that no message recipient is younger than the legal age of consent based on where the recipient is located. You also must ensure that the message content complies with all applicable laws of the jurisdiction in which the message recipient is located or applicable communications industry guidelines or standards. You need to be able to provide proof that you have in place measures to ensure compliance with these restrictions.
f. Terms Specific to Messaging Services.
i. Consent Requirements.
1. Prior to sending the first message, you must obtain consent from the message recipient to communicate with them. You must make clear to the individual they are agreeing to receive messages of the type you’re going to send. You need to keep a record of the consent, such as a copy of the document or form that the message recipient signed, or a timestamp of when the customer completed a sign-up flow.
2. If you do not send an initial message to that individual within a reasonable period after receiving consent (or as set forth by local regulations or best practices), then you must reconfirm consent in the first message you send to that recipient.
3. The consent applies only to you, and to the specific use or campaign that the recipient has consented to. You cannot treat it as blanket consent allowing you to send messages from other brands or companies, or additional messages about other uses or campaigns.
4. Proof of opt-in consent must be retained as set forth by local regulation or best practices after the end user opts out of receiving messages.
ii. Alternative Consent Requirements: The Two Exceptions. While consent is always required and the consent requirements noted above are generally the safest path, there are two scenarios where consent can be received differently:
1. Contact initiated by an individual. If an individual sends a message to you, you are free to respond in an exchange with that individual. For example, if an individual texts your phone number asking for your hours of operation, you can respond directly to that individual, relaying your open hours. In such a case, the individual’s inbound message to you constitutes both consent and proof of consent. Remember that the consent is limited only to that particular conversation. Unless you obtain additional consent, don’t send messages that are outside that conversation.
2. Informational content to an individual based a prior relationship. You may send a message to an individual where you have a prior relationship, provided that individual provided their phone number to you, and has taken some action to trigger the potential communication and has not expressed a preference to not receive messages from you. Actions can include a button press, alert setup, appointments, or order placements. Examples of acceptable messages in these scenarios include appointment reminders, receipts, one-time passwords, order/shipping/reservation confirmations, drivers coordinating pick up locations with riders, and repair persons confirming service call times. The message must not attempt to promote a product, convince someone to buy something, or advocate for a social cause.
iii. Periodic Messages and Ongoing Consent. If you intend to send messages to a recipient on an ongoing basis, you should confirm the recipient’s consent by offering them a clear reminder of how to unsubscribe from those messages using standard opt-out language (defined below). You must also respect the message recipient’s preferences in terms of frequency of contact. You also need to proactively ask individuals to reconfirm their consent as set forth by local regulations and best practices.
iv. Identifying Yourself as the Sender. Every message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation.
v. Opt-out. The initial message that you send to an individual needs to include the following language: “Reply STOP to unsubscribe,” or the equivalent using another standard opt-out keyword, such as STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. Individuals must have the ability to revoke consent at any time by replying with a standard opt-out keyword. When an individual opts out, you may deliver one final message to confirm that the opt-out has been processed, but any subsequent messages are not allowed. An individual must once again provide consent before you can send any additional messages.
vi. Messaging Policy Violation Detection and Prevention Evasion. You may not use Messaging Services to evade any telecommunications provider’s unwanted messaging detection and prevention mechanisms. Examples of prohibited practices include:
1. Content designed to evade detection. As noted above, content which has been specifically designed to evade detection by unwanted messaging detection and prevention mechanisms is not allowed. This includes intentionally misspelled words or non-standard opt-out phrases which have been specifically created with the intent to evade these mechanisms.
2. Snowshoeing. Snowshoeing is not allowed. Snowshoeing is defined as spreading similar or identical messages across many phone numbers with the intent or effect of evading unwanted messaging detection and prevention mechanisms.
vii. US Specific SMS Guidelines. You are strongly encouraged to review proposed use cases with qualified legal counsel to make sure they comply with all applicable laws. The following are some general best practices:
1. Get opt-in consent from each customer or potential customer before sending any communication to them, particularly for marketing or other non-essential communications.
2. Only communicate during a customer or potential customer’s daytime hours unless it is urgent.
3. SMS campaigns should support HELP/STOP messages, and similar messages, in the customer or potential customer’s local language.
4. Do not contact customers or potential customers on do-not-call or do-not-disturb registries.
5. The euro symbol (€) is not supported; avoid using this character in message submission toward the United States.
viii. Services Using Phone Numbers. If you use a phone number with any of the Messaging Services, the following requirements apply:
1. Phone Number Compliance. Upon LeadVenture’s request, you will provide LeadVenture with true, accurate, and complete information associated with your use of any phone number with the Messaging Services for which LeadVenture is required to have an address or any other information, if applicable, on record. You will provide reasonable cooperation regarding information requests from law enforcement, regulators, or telecommunications providers. Furthermore, if you use any Messaging Services that require the use of a phone number, you will comply with any law or regulation that is or becomes applicable as a result of your software application or service interfacing with the Messaging Services.
2. Phone Number Porting. You agree not to obtain phone numbers via your account for the sole purpose of immediately porting them out. You agree to provide us with explicit consent in the form required for each phone number that you seek to port out. You agree not to take any action to prevent the execution of a port-out request once instructions have been given to facilitate such port-out request. Your port-out request may not be possible if (a) the phone number is not in service; (b) the port-out request is prohibited by applicable law or regulation; (c) the port-out request is not supported by the underlying telecommunications provider or entity receiving the port-in request; or (d) the port-out request is unauthorized, incomplete, or incorrect.
3. Withdrawal & Replacement of Phone Numbers. You acknowledge that phone numbers associated with your account are subject to (a) domestic and international laws, policies, and regulations and (b) requirements of underlying telecommunications providers, international intergovernmental organizations (e.g., International Telecommunications Union (ITU)), and phone numbering plan administrators ((a) and (b) collectively, “Phone Number Rules”). We may withdraw or replace any phone number associated with your account (x) if required pursuant to the Phone Number Rules; (y) if the use of such phone number violates Phone Number Rules; or (z) for technical reasons. We will, where possible, provide you with notice prior to any phone number withdrawal or replacement for the foregoing reasons. Separately, we may withdraw or replace any phone number without prior notice if such phone number is associated with (a) a trial account that has not been used for more than ninety (90) days or (b) an account that has been suspended for more than ninety (90) days.
g. Terms Specific to Email Services.
i. Compliance with Laws. You and your customers must comply with these terms and all applicable laws, regulations, and industry standards or guidance in connection with your use or your customers’ use of Email Services. You are responsible for your customers’ use of Email Services.
ii. Consent (“opt-in”). You will obtain opt-in consent from a recipient prior to sending emails to that recipient to the extent required by applicable law or regulation.
1. You will not use purchased or rented email lists or email lists of recipients that have not affirmatively consented (i.e., opted in) to receive emails from you.
2. Where applicable law or regulation requires opt-in consent for emails, proof of such consent should be retained by you in accordance with the applicable law or regulation and at least until the email recipient opts out of receiving emails.
3. Country specific consent requirements, such as double opt-in, use of pre-checked consent boxes from consumers to assume consent, and customers misconstruing consent by inaction or silence should be adhered to, based on laws or regulations in the applicable jurisdiction.
4. Every email you send must (a) clearly identify and accurately represent yourself or your organization if you are the sender (i.e., the party that obtained the opt-in consent from a recipient or the party that is initiating the email), and (b) include a clear non-deceptive subject line, which accurately describes the content and purpose of the email (e.g. email is an advertisement or promotion).
iii. Revocation of Consent (“opt-out”). All commercial or promotional emails that you send to an individual must include the following in the body of each email: (a) An accurate physical mailing address in the body of the email, an address where unsubscribe requests can be physically mailed; (b) A clear and conspicuous unsubscribe link; and (c) A link to your organization’s privacy policy applicable to emails you send to recipients. Individuals must have the ability to revoke consent to receive further non-legally required notices at any time. When an individual opts out, you must honor the request within 10 days or the timeframe required by the applicable law or regulation, whichever is shortest. An individual must provide opt-in consent before you can send any additional emails.
iv. Prohibited Actions. You and your customers are prohibited from using Email Services in the following ways:
1. Using third party email addresses, domain names without proper consent or authorization from the third party;
2. Sending emails that result in an unacceptable number of spam or unsolicited email complaints;
3. Disguising, falsifying, or manipulating the origin, subject matter, headers, or transmission path information of any email;
4. Sending chain letters, pyramid schemes, or other fraudulent or deceptive content to a recipient;
5. Using any tracking technologies (e.g., tracking pixels or cookies) in emails sent to a recipient prior to obtaining consent from that recipient to the extent and in the manner required by applicable law or regulation; and
6. Evading mechanisms, filters, and detection capabilities designed to identify unwanted emails.
v. Deliverability Risk. Some content or sending practices are not illegal or prohibited but are highly likely to face deliverability issues. High rates of deliverability problems and third-party complaints (e.g., consumer or recipient complaints or complaints from inbox providers) may negatively affect the performance of Email Services. As such, email content or sending practices that generate such outcomes may lead to the third-party provider’s refusal to deliver emails or account suspension. Examples of content that may be at risk for increased monitoring and potential deliverability issues include, but are not limited to, the following:
1. Emails related to work-at-home hoaxes, get rich quick schemes, and make money online schemes;
2. Unsolicited lead generation opportunities;
3. Gambling services;
4. Multi-level and affiliate marketing;
5. Credit repair and get-out-of-debt opportunities;
6. Multimedia Messaging Service; MM3 Stage 3 for Internet Mail Exchange;
7. Selling “Likes” or followers for a social media platform; and
8. Cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering.
vi. Creation of Multiple Accounts. All Email Services customers are prohibited from creating an excessive number of accounts for the purposes of circumventing internal controls. In general, accounts are limited to one free and one paid Email Services email account per customer with employees, contractors, and authorized users to segregate usage as appropriate.
14. Violations. We reserve the right to suspend or remove access to Messaging Services or Email Services for clients we determine are not complying with these Service Specific Terms, or who are not following the law in any applicable area or applicable communications industry guidelines or standards, in some instances with limited notice in the case of serious violations of this policy.
Advertising Terms
1. Advertising Services. Advertising Services may include any one or all of the following: Google and Microsoft Search, Facebook, Display, targeted digital advertising, print, or other advertising services as described in the Order Form (“Advertising Services”). Following the termination or expiration of the Advertising Services, you will remove all Intellectual Property that we provided to you from your websites or social media sites.
2. Ad Spend and Management Fees; Billing; Budgets; Credits. The Advertising Services fees include “Ad Spend” and “Management Fees”. Management Fees are the recurring monthly fees that are fixed and committed spend during the Term. Management Fees are not cancelable or refundable. Ad Spend is the fee for marketing activities for advertising placement on the applicable third-party platform (e.g. Google, Facebook) based on a monthly budget which you set. The Ad Spend also includes our margin of up to 30%. Prior to our purchasing any Ad Spend from a third-party, you may increase or decrease your budget at any time. If your desired results require additional spend, or we incur an overage in excess of the budgeted amount, we will notify you that the budget needs to be increased and, you will pay such additional amounts promptly. If we do not spend budget during the Term, we will credit such amount to your next invoice unless the credit amount is de minimis (as determined by us in our sole discretion) and in which case we will not credit any amounts. In no event will we refund any amounts to you.
3. Pausing Your Ad Spend; Termination. At any time during the Term, so long as we have not made purchases on your behalf, you may suspend any Ad Spend temporarily. You understand that suspending the Ad Spend does not suspend your obligation to pay the Management Fees and we will continue to invoice and you will pay the Management Fees during the Term notwithstanding any suspension of Ad Spend.
4. Data. In addition to the definition of data in the Terms, the following definitions include: (a) Client Data includes information (including payment information) you send or receive from the Website or email hosting services (if included); and (b) Client Content includes your logo, images, pictures, advertisements, and text (to the extent the foregoing do not constitute our templates).
5. Consumer Data. You represent and warrant that you will collect Consumer Data in accordance with all applicable laws, including the Fair Credit Reporting Act, the rules and regulations promulgated by the Federal Trade Commission on unfair or deceptive practices, the rules and regulations promulgated by the Consumer Financial Protection Bureau including Truth in Advertising rules and Regulation Z, and any other applicable consumer data protection of financial protection laws. You are solely responsible for ensuring that the Consumer Data you collect is collected, processed, stored, used, and shared in accordance with applicable law. You are solely responsible for ensuring the integrity and security of Consumer Data.
6. Event Marketing; Fees; Billing. If the Order Form includes Event Marketing, SharpShooter, or Showbox (a “Marketing Campaign”), the Advertising Services included in your Marketing Campaign will be provided based on the schedule of events outlined in the Order Form. Marketing Campaign fees are due in advance. In the event the Order Form indicates you’ve purchased a Marketing Campaign subscription, the Marketing Campaign fees will be recurring monthly fees that are fixed and committed spend during the Term. If for any reason you do not hold, reschedule, or replace the events outlined in the Order Form as part of the Marketing Campaign during the Term, we will not credit, refund, or carryover any amounts that go unused during the Term. Marketing Campaign fees are not cancelable or refundable.
7. Client Obligations. In order for us to perform the Advertising Services, you must (a) provide us with access to applicable accounts (like Google Analytics or Facebook); (b) install and maintain a pixel or script to allow us to track traffic; and (c) assist us with the development of keywords.
8. Reporting. We will provide you with reporting regarding the activities performed and the results of such activities. You understand that the performance of the Advertising Services may take time to see results or may change or fluctuate over time due to changes in search engine algorithms, site rankings, competition for key words, policies of the search engine platform or third party platform, changes in indexed directories, or other changes or factors. Therefore, we do not guarantee that the Advertising Services will achieve any specific result or any result within a specific timeframe or campaign. If you change your website, the changes may impact the Advertising Services.
9. Email Services. For purposes of these Service Specific Terms, “Email Services” means any email sent via the Services indicated in an Order Form.
10. Third Party Services. We use third-party services in order to provide Email Services. If the Services you purchased use Email Services, the following terms apply to such purchase:
a. No Inappropriate Content or Users. Do not use the Email Services to transmit or store any content or communications (commercial or otherwise) that is illegal, harmful, unwanted, inappropriate, objectionable, confirmed to be criminal misinformation, or otherwise poses a threat to the public. This prohibition includes use of the Email Services by a hate group or content or communications that originate from a hate group or are exploitive, abusive, or hate speech.
b. Prohibited Activities. Do not use the Email Services to send any content, engage in or encourage any activity that is illegal, deceptive, harmful, unwanted, inappropriate, objectionable, criminal, violating others’ rights, poses a threat to the public, or harmful to our business operations or reputation, including:
i. Violating laws, regulations, governmental orders, or industry standards or guidance in any applicable jurisdiction (collectively, “Applicable Laws”). This includes violating Applicable Laws requiring (a) consent be obtained prior to transmitting, recording, collecting, or monitoring data or communications, (b) compliance with opt-out requests for any data or communications, or (c) anything illegal in the jurisdiction where the message recipient lives. Examples include messages related to the marketing or sale of a cannabis product or offers for prescription medication that cannot legally be sold over-the-counter in the U.S.A.
ii. Interfering with or otherwise negatively impacting any aspect of the Email Services or any third-party networks that are linked to the Email Services.
iii. Reverse engineering, copying, disassembling, or decompiling the Email Services.
iv. Creating a false identity or any attempt to mislead others as to the identity of the sender or the origin of any data or communications.
v. Hate speech, harassment, exploitative, abusive, or any communication that originate from a hate group.
vi. Fraudulent messages, including misinformation about products claiming to prevent, treat, or cure health issues that have not been approved by the applicable government authority.
vii. Escort services, mail-order spouse finders, international marriage brokers, and other similar sites and services.
viii. Malicious content, such as malware or viruses.
ix. Any content that is designed to intentionally evade filters
c. No Service Integrity Violations. Do not violate the integrity of the Email Services, including:
i. Attempting to bypass, exploit, defeat, or disable limitations or restrictions placed on the Email Services.
ii. Finding security vulnerabilities to exploit the Email Services or attempting to bypass any security mechanism or filtering capabilities.
iii. Any denial of service (DoS) attack on the Email Services or any other conduct that attempts to disrupt, disable, or overload the Email Services.
iv. Transmitting code, files, scripts, agents, or programs intended to do harm, including viruses or malware, or using automated means, such as bots, to gain access to or use the Email Services.
v. Attempting to gain unauthorized access to the Email Services.
d. Data Safeguards. You are responsible for determining whether the Email Services offer appropriate safeguards for Your use of the Email Services, including, but not limited to, any safeguards required by Applicable Laws, prior to transmitting or processing any data or communications via the Email Services.
e. Age and Geographic Gating. If you are sending messages in any way related to alcohol, firearms, gambling, tobacco, or other adult content, then more restrictions apply. In addition to obtaining consent from every message recipient, you must ensure that no message recipient is younger than the legal age of consent based on where the recipient is located. You also must ensure that the message content complies with all applicable laws of the jurisdiction in which the message recipient is located or applicable communications industry guidelines or standards. You need to be able to provide proof that you have in place measures to ensure compliance with these restrictions.
f. Terms Specific to Email Services.
i. Compliance with Laws. You and your customers must comply with these terms and all applicable laws, regulations, and industry standards or guidance in connection with your use or your customers’ use of Email Services. You are responsible for your customers’ use of Email Services.
ii. Consent (“opt-in”). You will obtain opt-in consent from a recipient prior to sending emails to that recipient to the extent required by applicable law or regulation.
1. You will not use purchased or rented email lists or email lists of recipients that have not affirmatively consented (i.e., opted in) to receive emails from you.
2. Where applicable law or regulation requires opt-in consent for emails, proof of such consent should be retained by you in accordance with the applicable law or regulation and at least until the email recipient opts out of receiving emails.
3. Country specific consent requirements, such as double opt-in, use of pre-checked consent boxes from consumers to assume consent, and customers misconstruing consent by inaction or silence should be adhered to, based on laws or regulations in the applicable jurisdiction.
4. Every email you send must (a) clearly identify and accurately represent yourself or your organization if you are the sender (i.e., the party that obtained the opt-in consent from a recipient or the party that is initiating the email), and (b) include a clear non-deceptive subject line, which accurately describes the content and purpose of the email (e.g. email is an advertisement or promotion).
iii. Revocation of Consent (“opt-out”). All commercial or promotional emails that you send to an individual must include the following in the body of each email: (a) An accurate physical mailing address in the body of the email, an address where unsubscribe requests can be physically mailed; (b) A clear and conspicuous unsubscribe link; and (c) A link to your organization’s privacy policy applicable to emails you send to recipients. Individuals must have the ability to revoke consent to receive further non-legally required notices at any time. When an individual opts out, you must honor the request within 10 days or the timeframe required by the applicable law or regulation, whichever is shortest. An individual must provide opt-in consent before you can send any additional emails.
iv. Prohibited Actions. You and your customers are prohibited from using Email Services in the following ways:
1. Using third party email addresses, domain names without proper consent or authorization from the third party;
2. Sending emails that result in an unacceptable number of spam or unsolicited email complaints;
3. Disguising, falsifying, or manipulating the origin, subject matter, headers, or transmission path information of any email;
4. Sending chain letters, pyramid schemes, or other fraudulent or deceptive content to a recipient;
5. Using any tracking technologies (e.g., tracking pixels or cookies) in emails sent to a recipient prior to obtaining consent from that recipient to the extent and in the manner required by applicable law or regulation; and
6. Evading mechanisms, filters, and detection capabilities designed to identify unwanted emails.
v. Deliverability Risk. Some content or sending practices are not illegal or prohibited but are highly likely to face deliverability issues. High rates of deliverability problems and third-party complaints (e.g., consumer or recipient complaints or complaints from inbox providers) may negatively affect the performance of Email Services. As such, email content or sending practices that generate such outcomes may lead to the third-party provider’s refusal to deliver emails or account suspension. Examples of content that may be at risk for increased monitoring and potential deliverability issues include, but are not limited to, the following:
1. Emails related to work-at-home hoaxes, get rich quick schemes, and make money online schemes;
2. Unsolicited lead generation opportunities;
3. Gambling services;
4. Multi-level and affiliate marketing;
5. Credit repair and get-out-of-debt opportunities;
6. Multimedia Messaging Service; MM3 Stage 3 for Internet Mail Exchange;
7. Selling “Likes” or followers for a social media platform; and
8. Cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering.
vi. Creation of Multiple Accounts. All Email Services customers are prohibited from creating an excessive number of accounts for the purposes of circumventing internal controls. In general, accounts are limited to one free and one paid Email Services email account per customer with employees, contractors, and authorized users to segregate usage as appropriate.
11. Violations. We reserve the right to suspend or remove access to Email Services for clients we determine are not complying with these Service Specific Terms, or who are not following the law in any applicable area or applicable communications industry guidelines or standards, in some instances with limited notice in the case of serious violations of this policy.
Managed Services Terms
a. No Inappropriate Content or Users. Do not use the Messaging Services or Email Services to transmit or store any content or communications (commercial or otherwise) that is illegal, harmful, unwanted, inappropriate, objectionable, confirmed to be criminal misinformation, or otherwise poses a threat to the public. This prohibition includes use of the Messaging Services or Email Services by a hate group or content or communications that originate from a hate group or are exploitive, abusive, or hate speech.
b. Prohibited Activities. Do not use the Messaging Services or Email Services to send any content, engage in or encourage any activity that is illegal, deceptive, harmful, unwanted, inappropriate, objectionable, criminal, violating others’ rights, poses a threat to the public, or harmful to our business operations or reputation, including:
i. Violating laws, regulations, governmental orders, or industry standards or guidance in any applicable jurisdiction (collectively, “Applicable Laws”). This includes violating Applicable Laws requiring (a) consent be obtained prior to transmitting, recording, collecting, or monitoring data or communications, (b) compliance with opt-out requests for any data or communications, or (c) anything illegal in the jurisdiction where the message recipient lives. Examples include messages related to the marketing or sale of a cannabis product or offers for prescription medication that cannot legally be sold over-the-counter in the U.S.A.
ii. Interfering with or otherwise negatively impacting any aspect of the Messaging Services, Email Services, or any third-party networks that are linked to the Messaging Services or Email Services.
iii. Reverse engineering, copying, disassembling, or decompiling the Messaging Services or Email Services.
iv. Creating a false identity or any attempt to mislead others as to the identity of the sender or the origin of any data or communications.
v. Hate speech, harassment, exploitative, abusive, or any communication that originate from a hate group.
vi. Fraudulent messages, including misinformation about products claiming to prevent, treat, or cure health issues that have not been approved by the applicable government authority.
vii. Escort services, mail-order spouse finders, international marriage brokers, and other similar sites and services.
viii. Malicious content, such as malware or viruses
ix. Any content that is designed to intentionally evade filters
c. No Service Integrity Violations. Do not violate the integrity of the Messaging Services or Email Services, including:
i. Attempting to bypass, exploit, defeat, or disable limitations or restrictions placed on the Messaging Services or Email Services.
ii. Finding security vulnerabilities to exploit the Messaging Services or Email Services or attempting to bypass any security mechanism or filtering capabilities.
iii. Any denial of service (DoS) attack on the Messaging Services or Email Services or any other conduct that attempts to disrupt, disable, or overload the Messaging Services or Email Services.
iv. Transmitting code, files, scripts, agents, or programs intended to do harm, including viruses or malware, or using automated means, such as bots, to gain access to or use the Messaging Services or Email Services.
v. Attempting to gain unauthorized access to the Messaging Services or Email Services.
d. Data Safeguards. You are responsible for determining whether the Messaging Services or Email Services offer appropriate safeguards for Your use of the Messaging Services or Email Services, including, but not limited to, any safeguards required by Applicable Laws, prior to transmitting or processing any data or communications via the Messaging Services or Email Services.
e. Age and Geographic Gating. If you are sending messages in any way related to alcohol, firearms, gambling, tobacco, or other adult content, then more restrictions apply. In addition to obtaining consent from every message recipient, you must ensure that no message recipient is younger than the legal age of consent based on where the recipient is located. You also must ensure that the message content complies with all applicable laws of the jurisdiction in which the message recipient is located or applicable communications industry guidelines or standards. You need to be able to provide proof that you have in place measures to ensure compliance with these restrictions.
f. Terms Specific to Messaging Services
i. Consent Requirements.
1. Prior to sending the first message, you must obtain consent from the message recipient to communicate with them. You must make clear to the individual they are agreeing to receive messages of the type you’re going to send. You need to keep a record of the consent, such as a copy of the document or form that the message recipient signed, or a timestamp of when the customer completed a sign-up flow.
2. If you do not send an initial message to that individual within a reasonable period after receiving consent (or as set forth by local regulations or best practices), then you must reconfirm consent in the first message you send to that recipient.
3. The consent applies only to you, and to the specific use or campaign that the recipient has consented to. You cannot treat it as blanket consent allowing you to send messages from other brands or companies, or additional messages about other uses or campaigns.
4. Proof of opt-in consent must be retained as set forth by local regulation or best practices after the end user opts out of receiving messages.
ii. Alternative Consent Requirements: The Two Exceptions. While consent is always required and the consent requirements noted above are generally the safest path, there are two scenarios where consent can be received differently:
1. Contact initiated by an individual. If an individual sends a message to you, you are free to respond in an exchange with that individual. For example, if an individual texts your phone number asking for your hours of operation, you can respond directly to that individual, relaying your open hours. In such a case, the individual’s inbound message to you constitutes both consent and proof of consent. Remember that the consent is limited only to that particular conversation. Unless you obtain additional consent, don’t send messages that are outside that conversation.
2. Informational content to an individual based a prior relationship. You may send a message to an individual where you have a prior relationship, provided that individual provided their phone number to you, and has taken some action to trigger the potential communication and has not expressed a preference to not receive messages from you. Actions can include a button press, alert setup, appointments, or order placements. Examples of acceptable messages in these scenarios include appointment reminders, receipts, one-time passwords, order/shipping/reservation confirmations, drivers coordinating pick up locations with riders, and repair persons confirming service call times. The message must not attempt to promote a product, convince someone to buy something, or advocate for a social cause.
iii. Periodic Messages and Ongoing Consent. If you intend to send messages to a recipient on an ongoing basis, you should confirm the recipient’s consent by offering them a clear reminder of how to unsubscribe from those messages using standard opt-out language (defined below). You must also respect the message recipient’s preferences in terms of frequency of contact. You also need to proactively ask individuals to reconfirm their consent as set forth by local regulations and best practices.
iv. Identifying Yourself as the Sender. Every message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation.
v. Opt-out. The initial message that you send to an individual needs to include the following language: “Reply STOP to unsubscribe,” or the equivalent using another standard opt-out keyword, such as STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. Individuals must have the ability to revoke consent at any time by replying with a standard opt-out keyword. When an individual opts out, you may deliver one final message to confirm that the opt-out has been processed, but any subsequent messages are not allowed. An individual must once again provide consent before you can send any additional messages.
vi. Messaging Policy Violation Detection and Prevention Evasion. You may not use Messaging Services to evade any telecommunications provider’s unwanted messaging detection and prevention mechanisms. Examples of prohibited practices include:
1. Content designed to evade detection. As noted above, content which has been specifically designed to evade detection by unwanted messaging detection and prevention mechanisms is not allowed. This includes intentionally misspelled words or non-standard opt-out phrases which have been specifically created with the intent to evade these mechanisms.
2. Snowshoeing. Snowshoeing is not allowed. Snowshoeing is defined as spreading similar or identical messages across many phone numbers with the intent or effect of evading unwanted messaging detection and prevention mechanisms.
vii. US Specific SMS Guidelines. You are strongly encouraged to review proposed use cases with qualified legal counsel to make sure they comply with all applicable laws. The following are some general best practices:
1. Get opt-in consent from each customer or potential customer before sending any communication to them, particularly for marketing or other non-essential communications.
2. Only communicate during a customer or potential customer’s daytime hours unless it is urgent.
3. SMS campaigns should support HELP/STOP messages, and similar messages, in the customer or potential customer’s local language.
4. Do not contact customers or potential customers on do-not-call or do-not-disturb registries.
5. The euro symbol (€) is not supported; avoid using this character in message submission toward the United States.
viii. Services Using Phone Numbers. If you use a phone number with any of the Messaging Services, the following requirements apply:
1. Phone Number Compliance. Upon LeadVenture’s request, you will provide LeadVenture with true, accurate, and complete information associated with your use of any phone number with the Messaging Services for which LeadVenture is required to have an address or any other information, if applicable, on record. You will provide reasonable cooperation regarding information requests from law enforcement, regulators, or telecommunications providers. Furthermore, if you use any Messaging Services that require the use of a phone number, you will comply with any law or regulation that is or becomes applicable as a result of your software application or service interfacing with the Messaging Services.
2. Phone Number Porting. You agree not to obtain phone numbers via your account for the sole purpose of immediately porting them out. You agree to provide us with explicit consent in the form required for each phone number that you seek to port out. You agree not to take any action to prevent the execution of a port-out request once instructions have been given to facilitate such port-out request. Your port-out request may not be possible if (a) the phone number is not in service; (b) the port-out request is prohibited by applicable law or regulation; (c) the port-out request is not supported by the underlying telecommunications provider or entity receiving the port-in request; or (d) the port-out request is unauthorized, incomplete, or incorrect.
3. Withdrawal & Replacement of Phone Numbers. You acknowledge that phone numbers associated with your account are subject to (a) domestic and international laws, policies, and regulations and (b) requirements of underlying telecommunications providers, international intergovernmental organizations (e.g., International Telecommunications Union (ITU)), and phone numbering plan administrators ((a) and (b) collectively, “Phone Number Rules”). We may withdraw or replace any phone number associated with your account (x) if required pursuant to the Phone Number Rules; (y) if the use of such phone number violates Phone Number Rules; or (z) for technical reasons. We will, where possible, provide you with notice prior to any phone number withdrawal or replacement for the foregoing reasons. Separately, we may withdraw or replace any phone number without prior notice if such phone number is associated with (a) a trial account that has not been used for more than ninety (90) days or (b) an account that has been suspended for more than ninety (90) days.
g. Terms Specific to Email Services.
i. Compliance with Laws. You and your customers must comply with these terms and all applicable laws, regulations, and industry standards or guidance in connection with your use or your customers’ use of Email Services. You are responsible for your customers’ use of Email Services.
ii. Consent (“opt-in”). You will obtain opt-in consent from a recipient prior to sending emails to that recipient to the extent required by applicable law or regulation.
1. You will not use purchased or rented email lists or email lists of recipients that have not affirmatively consented (i.e., opted in) to receive emails from you.
2. Where applicable law or regulation requires opt-in consent for emails, proof of such consent should be retained by you in accordance with the applicable law or regulation and at least until the email recipient opts out of receiving emails.
3. Country specific consent requirements, such as double opt-in, use of pre-checked consent boxes from consumers to assume consent, and customers misconstruing consent by inaction or silence should be adhered to, based on laws or regulations in the applicable jurisdiction.
4. Every email you send must (a) clearly identify and accurately represent yourself or your organization if you are the sender (i.e., the party that obtained the opt-in consent from a recipient or the party that is initiating the email), and (b) include a clear non-deceptive subject line, which accurately describes the content and purpose of the email (e.g. email is an advertisement or promotion).
iii. Revocation of Consent (“opt-out”). All commercial or promotional emails that you send to an individual must include the following in the body of each email: (a) An accurate physical mailing address in the body of the email, an address where unsubscribe requests can be physically mailed; (b) A clear and conspicuous unsubscribe link; and (c) A link to your organization’s privacy policy applicable to emails you send to recipients. Individuals must have the ability to revoke consent to receive further non-legally required notices at any time. When an individual opts out, you must honor the request within 10 days or the timeframe required by the applicable law or regulation, whichever is shortest. An individual must provide opt-in consent before you can send any additional emails.
iv. Prohibited Actions. You and your customers are prohibited from using Email Services in the following ways:
1. Using third party email addresses, domain names without proper consent or authorization from the third party;
2. Sending emails that result in an unacceptable number of spam or unsolicited email complaints;
3. Disguising, falsifying, or manipulating the origin, subject matter, headers, or transmission path information of any email;
4. Sending chain letters, pyramid schemes, or other fraudulent or deceptive content to a recipient;
5. Using any tracking technologies (e.g., tracking pixels or cookies) in emails sent to a recipient prior to obtaining consent from that recipient to the extent and in the manner required by applicable law or regulation; and
6. Evading mechanisms, filters, and detection capabilities designed to identify unwanted emails.
v. Deliverability Risk. Some content or sending practices are not illegal or prohibited but are highly likely to face deliverability issues. High rates of deliverability problems and third-party complaints (e.g., consumer or recipient complaints or complaints from inbox providers) may negatively affect the performance of Email Services. As such, email content or sending practices that generate such outcomes may lead to the third-party provider’s refusal to deliver emails or account suspension. Examples of content that may be at risk for increased monitoring and potential deliverability issues include, but are not limited to, the following:
1. Emails related to work-at-home hoaxes, get rich quick schemes, and make money online schemes;
2. Unsolicited lead generation opportunities;
3. Gambling services;
4. Multi-level and affiliate marketing;
5. Credit repair and get-out-of-debt opportunities;
6. Multimedia Messaging Service; MM3 Stage 3 for Internet Mail Exchange;
7. Selling “Likes” or followers for a social media platform; and
8. Cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering.
vi. Creation of Multiple Accounts. All Email Services customers are prohibited from creating an excessive number of accounts for the purposes of circumventing internal controls. In general, accounts are limited to one free and one paid Email Services email account per customer with employees, contractors, and authorized users to segregate usage as appropriate.
9. Violations. We reserve the right to suspend or remove access to Messaging Services or Email Services for clients we determine are not complying with these Service Specific Terms, or who are not following the law in any applicable area or applicable communications industry guidelines or standards, in some instances with limited notice in the case of serious violations of this policy.
Off-Platform Terms
1. Data. In addition to the definition of data in the Terms, Client Content includes your logo, images, pictures, advertisements, and text (to the extent the foregoing do not constitute our templates).
2. Consumer Data. You represent and warrant that you will collect Consumer Data in accordance with all applicable laws, including the Fair Credit Reporting Act, the rules and regulations promulgated by the Federal Trade Commission on unfair or deceptive practices, the rules and regulations promulgated by the Consumer Financial Protection Bureau including Truth in Advertising rules and Regulation Z, and any other applicable consumer data protection or financial protection laws. You are solely responsible for ensuring that the Consumer Data you collect is collected, processed, stored, used, and shared in accordance with applicable law. You are solely responsible for ensuring the integrity and security of Consumer Data.
3. Ownership; Templates. We grant you the limited license to publish, display and access and use Intellectual Property during the Term. You are prohibited from copying, publishing, displaying or otherwise exploiting Intellectual Property (including sharing such materials to a competitor of ours or directing a competitor to use such materials on your behalf). In addition, we may offer you a template form to collect Consumer Data or template policies, including template disclosures, consents, or policies. We do not and cannot provide legal advice. We do not review your practices or policies and do not represent, warrant, or guarantee that the use of our templates is legally sufficient or ensures legal compliance. We are under no obligation to, and do not, monitor the consumer credit or data privacy laws that may apply to your business. You are responsible for ensuring that any use of the template form (including any consent) is accurate and that it meets and complies with all applicable legal requirements.
4. Off-Platform Services. Off-Platform Services may include any one or all of the following: advertising services (defined below), marketing automation, reputation management (defined below), or other services as described in the Order Form (“Off-Platform Services”). Following the termination or expiration of the Off-Platform Services, you will remove all Intellectual Property that we provided to you from your websites or social media sites.
5. Reputation Management. The “Reputation Management” Services may include: (a) the ability to manage and/or respond to customer reviews; (b) a review management dashboard; (c) installation of reputation management features and scripts on website; and/or (d) integration with dealer’s Dealer Management System (DMS) to provide automated review requests to customers who had a recent transaction. The Reputation Management Services may utilize email and text and are subject to the Messaging and Email Services terms included below. Client may not copy, reproduce, display, use, or repost any content in any manner or in any media without our prior written consent. Client must grant administrative level access to the Client’s Facebook and Google accounts to start the Reputation Management Services. If reviews are being posted via Facebook, Google, Yelp, Twitter, or other Third Party Service review services, additional terms from Facebook, Google, Yelp, Twitter, or another Third Party Service may apply and Client agrees to comply with such third party’s terms of use, copies of which are available at  Third Party Services - LeadVenture LeadVenture.
6. Advertising Services. Advertising Services may include any one or all of the following: Google and Microsoft Search, Facebook, Display, targeted digital advertising, print, or other advertising services as described in the Order Form (“Advertising Services”). Following the termination or expiration of the Advertising Services, you will remove all Intellectual Property that we provided to you from your websites or social media sites.
7. Ad Spend and Management Fees; Billing; Budgets; Credits. The Advertising Services fees include “Ad Spend,” “Management Fees,” and may include a one-time nonrefundable setup fee. Management Fees are the recurring monthly fees that are fixed and committed spend during the Term. Management Fees are not cancelable or refundable. Ad Spend is the fee for marketing activities for advertising placement on the applicable third-party platform (e.g. Google, Facebook) based on a monthly budget, the minimum of which is reflected on the Order Form. The Ad Spend also includes our margin of up to 30%. We will invoice you for all Ad Spend amounts on a monthly basis in arrears. Budget increases can be requested at any time during the month. Budget increase requests must be submitted in writing (email acceptable). The requested budget increase(s) could take up to forty-eight (48) hours to execute across advertising channels. You may request to pause your monthly Ad Spend (email acceptable) during the Term, however the Term of all your Services will be extended for an equal number of months and you will continue to pay the Management Fees during any such pause.
8. Pausing Your Ad Spend; Termination. Except for Clients under monthly contracts, at any time during the Term, so long as we have not made purchases on your behalf, you may suspend any Ad Spend temporarily. You understand that suspending the Ad Spend does not suspend your obligation to pay the Management Fees and we will continue to invoice and you will pay the Management Fees during the Term notwithstanding any suspension of Ad Spend. Notwithstanding Section 6(b)(iv) of the Terms, for monthly contracts, Client may terminate any Renewal Term with 15 days written notice prior to the Renewal Term.
9. Client Obligations. In order for us to perform the Advertising Services, you must (a) provide us with access to applicable accounts (like Google Analytics or Facebook); (b) install and maintain a pixel or script to allow us to track traffic; and (c) assist us with the development of keywords.
10. Reporting. We will provide you with reporting regarding the activities performed and the results of such activities. You understand that the performance of the Advertising Services may take time to see results or may change or fluctuate over time due to changes in search engine algorithms, site rankings, competition for key words, policies of the search engine platform or third party platform, changes in indexed directories, or other changes or factors. Therefore, we do not guarantee that the Advertising Services will achieve any specific result or any result within a specific timeframe or campaign. If you change your website, the changes may impact the Advertising Services.
11. Third-Party Service Integration. We may allow certain integrations between Third-Party Services and our Services (each an “Integration”). By requesting, accepting, or authorizing an Integration, you expressly:
a. Authorize us to integrate the Services with the Third-Party Services and exchange Client Data, Client Content, and Consumer Data relating to the Services (collectively, the “Data”) with the Third-Party Services for the purposes set forth in these Terms and the Third-Party Service provider’s terms and conditions.
b. Represent and warrant that you (i) have the authority to allow the above-described exchange of Data and (ii) have obtained and will obtain all legally required consents from data subjects and/or providers regarding this exchange and use of Data.
c. Waive and forever release us and our officers, directors, employees, shareholders, agents, and affiliates, and all of our respective successors and assigns, from any and all claims and causes of action, whether known or unknown, which you may have, arising out of or related to the Integration.
12. Restrictions. In addition to the restrictions in the Terms, you acknowledge and agree that you may not use our servers as a source, intermediary, reply to address, or destination address for mail bombs, Internet packet flooding, packet corruption, denial of service, or other abusive activities that threaten the stability of our network or damage the systems of, or cause a disruption of Internet services. You are solely responsible for maintaining an independent backup copy of your Client Content. You are prohibited from using the Services to disseminate or transmit unsolicited messages, unsolicited commercial email, or unreasonably large volumes of email.
13. Indemnification. You represent and warrant that you own the right, title, and interest to your Client Content, including the right to publish, reproduce, distribute, and license. You acknowledge and agree to indemnify and defend us from any claim, suit, or proceeding brought against us regarding any and all claims, damages, liabilities, losses, suits, legal action, investigations, and threats of same concerning the alleged or actual infringement of any Client Content you provide or approve for use in the Services.
14. Messaging and Email Services. For purposes of these Service Specific Terms, “Messaging Services” means any message sent via SMS, MMS, Chat, and WhatsApp messaging channels in connection with the Services indicated in an Order Form. “Email Services” means any email sent via the Services indicated in an Order Form.
15. Third Party Services. We use third-party services in order to provide Messaging Services and Email Services. If the Order indicates that you purchased Messaging Services or Email Services, the following terms apply to such purchase:
a. No Inappropriate Content or Users. Do not use the Messaging Services or Email Services to transmit or store any content or communications (commercial or otherwise) that is illegal, harmful, unwanted, inappropriate, objectionable, confirmed to be criminal misinformation, or otherwise poses a threat to the public. This prohibition includes use of the Messaging Services or Email Services by a hate group or content or communications that originate from a hate group or are exploitive, abusive, or hate speech.
b. Prohibited Activities. Do not use the Messaging Services or Email Services to send any content, engage in or encourage any activity that is illegal, deceptive, harmful, unwanted, inappropriate, objectionable, criminal, violating others’ rights, poses a threat to the public, or harmful to our business operations or reputation, including:
i. Violating laws, regulations, governmental orders, or industry standards or guidance in any applicable jurisdiction (collectively, “Applicable Laws”). This includes violating Applicable Laws requiring (a) consent be obtained prior to transmitting, recording, collecting, or monitoring data or communications, (b) compliance with opt-out requests for any data or communications, or (c) anything illegal in the jurisdiction where the message recipient lives. Examples include messages related to the marketing or sale of a cannabis product or offers for prescription medication that cannot legally be sold over-the-counter in the U.S.A.
ii. Interfering with or otherwise negatively impacting any aspect of the Messaging Services, Email Services, or any third-party networks that are linked to the Messaging Services or Email Services.
iii. Reverse engineering, copying, disassembling, or decompiling the Messaging Services or Email Services.
iv. Creating a false identity or any attempt to mislead others as to the identity of the sender or the origin of any data or communications.
v. Hate speech, harassment, exploitative, abusive, or any communication that originate from a hate group.
vi. Fraudulent messages, including misinformation about products claiming to prevent, treat, or cure health issues that have not been approved by the applicable government authority.
vii. Escort services, mail-order spouse finders, international marriage brokers, and other similar sites and services.
viii. Malicious content, such as malware or viruses
ix. Any content that is designed to intentionally evade filters
c. No Service Integrity Violations. Do not violate the integrity of the Messaging Services or Email Services, including:
i. Attempting to bypass, exploit, defeat, or disable limitations or restrictions placed on the Messaging Services or Email Services.
ii. Finding security vulnerabilities to exploit the Messaging Services or Email Services or attempting to bypass any security mechanism or filtering capabilities.
iii. Any denial of service (DoS) attack on the Messaging Services or Email Services or any other conduct that attempts to disrupt, disable, or overload the Messaging Services or Email Services.
iv. Transmitting code, files, scripts, agents, or programs intended to do harm, including viruses or malware, or using automated means, such as bots, to gain access to or use the Messaging Services or Email Services.
v. Attempting to gain unauthorized access to the Messaging Services or Email Services.
d. Data Safeguards. You are responsible for determining whether the Messaging Services or Email Services offer appropriate safeguards for Your use of the Messaging Services or Email Services, including, but not limited to, any safeguards required by Applicable Laws, prior to transmitting or processing any data or communications via the Messaging Services or Email Services.
e. Age and Geographic Gating. If you are sending messages in any way related to alcohol, firearms, gambling, tobacco, or other adult content, then more restrictions apply. In addition to obtaining consent from every message recipient, you must ensure that no message recipient is younger than the legal age of consent based on where the recipient is located. You also must ensure that the message content complies with all applicable laws of the jurisdiction in which the message recipient is located or applicable communications industry guidelines or standards. You need to be able to provide proof that you have in place measures to ensure compliance with these restrictions.
f. Terms Specific to Messaging Services
i. Consent Requirements.
1. Prior to sending the first message, you must obtain consent from the message recipient to communicate with them. You must make clear to the individual they are agreeing to receive messages of the type you’re going to send. You need to keep a record of the consent, such as a copy of the document or form that the message recipient signed, or a timestamp of when the customer completed a sign-up flow.
2. If you do not send an initial message to that individual within a reasonable period after receiving consent (or as set forth by local regulations or best practices), then you must reconfirm consent in the first message you send to that recipient.
3. The consent applies only to you, and to the specific use or campaign that the recipient has consented to. You cannot treat it as blanket consent allowing you to send messages from other brands or companies, or additional messages about other uses or campaigns.
4. Proof of opt-in consent must be retained as set forth by local regulation or best practices after the end user opts out of receiving messages.
ii. Alternative Consent Requirements: The Two Exceptions. While consent is always required and the consent requirements noted above are generally the safest path, there are two scenarios where consent can be received differently:
1. Contact initiated by an individual. If an individual sends a message to you, you are free to respond in an exchange with that individual. For example, if an individual texts your phone number asking for your hours of operation, you can respond directly to that individual, relaying your open hours. In such a case, the individual’s inbound message to you constitutes both consent and proof of consent. Remember that the consent is limited only to that particular conversation. Unless you obtain additional consent, don’t send messages that are outside that conversation.
2. Informational content to an individual based a prior relationship. You may send a message to an individual where you have a prior relationship, provided that individual provided their phone number to you, and has taken some action to trigger the potential communication and has not expressed a preference to not receive messages from you. Actions can include a button press, alert setup, appointments, or order placements. Examples of acceptable messages in these scenarios include appointment reminders, receipts, one-time passwords, order/shipping/reservation confirmations, drivers coordinating pick up locations with riders, and repair persons confirming service call times. The message must not attempt to promote a product, convince someone to buy something, or advocate for a social cause.
iii. Periodic Messages and Ongoing Consent. If you intend to send messages to a recipient on an ongoing basis, you should confirm the recipient’s consent by offering them a clear reminder of how to unsubscribe from those messages using standard opt-out language (defined below). You must also respect the message recipient’s preferences in terms of frequency of contact. You also need to proactively ask individuals to reconfirm their consent as set forth by local regulations and best practices.
iv. Identifying Yourself as the Sender. Every message you send must clearly identify you (the party that obtained the opt-in from the recipient) as the sender, except in follow-up messages of an ongoing conversation.
v. Opt-out. The initial message that you send to an individual needs to include the following language: “Reply STOP to unsubscribe,” or the equivalent using another standard opt-out keyword, such as STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT. Individuals must have the ability to revoke consent at any time by replying with a standard opt-out keyword. When an individual opts out, you may deliver one final message to confirm that the opt-out has been processed, but any subsequent messages are not allowed. An individual must once again provide consent before you can send any additional messages.
vi. Messaging Policy Violation Detection and Prevention Evasion. You may not use Messaging Services to evade any telecommunications provider’s unwanted messaging detection and prevention mechanisms. Examples of prohibited practices include:
1. Content designed to evade detection. As noted above, content which has been specifically designed to evade detection by unwanted messaging detection and prevention mechanisms is not allowed. This includes intentionally misspelled words or non-standard opt-out phrases which have been specifically created with the intent to evade these mechanisms.
2. Snowshoeing. Snowshoeing is not allowed. Snowshoeing is defined as spreading similar or identical messages across many phone numbers with the intent or effect of evading unwanted messaging detection and prevention mechanisms.
vii. US Specific SMS Guidelines. You are strongly encouraged to review proposed use cases with qualified legal counsel to make sure they comply with all applicable laws. The following are some general best practices:
1. Get opt-in consent from each customer or potential customer before sending any communication to them, particularly for marketing or other non-essential communications.
2. Only communicate during a customer or potential customer’s daytime hours unless it is urgent.
3. SMS campaigns should support HELP/STOP messages, and similar messages, in the customer or potential customer’s local language.
4. Do not contact customers or potential customers on do-not-call or do-not-disturb registries.
5. The euro symbol (€) is not supported; avoid using this character in message submission toward the United States.
viii. Services Using Phone Numbers. If you use a phone number with any of the Messaging Services, the following requirements apply:
1. Phone Number Compliance. Upon LeadVenture’s request, you will provide LeadVenture with true, accurate, and complete information associated with your use of any phone number with the Messaging Services for which LeadVenture is required to have an address or any other information, if applicable, on record. You will provide reasonable cooperation regarding information requests from law enforcement, regulators, or telecommunications providers. Furthermore, if you use any Messaging Services that require the use of a phone number, you will comply with any law or regulation that is or becomes applicable as a result of your software application or service interfacing with the Messaging Services.
2. Withdrawal & Replacement of Phone Numbers. You acknowledge that phone numbers associated with your account are subject to (a) domestic and international laws, policies, and regulations and (b) requirements of underlying telecommunications providers, international intergovernmental organizations (e.g., International Telecommunications Union (ITU)), and phone numbering plan administrators ((a) and (b) collectively, “Phone Number Rules”). We may withdraw or replace any phone number associated with your account (x) if required pursuant to the Phone Number Rules; (y) if the use of such phone number violates Phone Number Rules; or (z) for technical reasons. We will, where possible, provide you with notice prior to any phone number withdrawal or replacement for the foregoing reasons. Separately, we may withdraw or replace any phone number without prior notice if such phone number is associated with (a) a trial account that has not been used for more than ninety (90) days or (b) an account that has been suspended for more than ninety (90) days.
g. Terms Specific to Email Services.
i. Compliance with Laws. You and your customers must comply with these terms and all applicable laws, regulations, and industry standards or guidance in connection with your use or your customers’ use of Email Services. You are responsible for your customers’ use of Email Services.
ii. Consent (“opt-in”). You will obtain opt-in consent from a recipient prior to sending emails to that recipient to the extent required by applicable law or regulation.
1. You will not use purchased or rented email lists or email lists of recipients that have not affirmatively consented (i.e., opted in) to receive emails from you.
2. Where applicable law or regulation requires opt-in consent for emails, proof of such consent should be retained by you in accordance with the applicable law or regulation and at least until the email recipient opts out of receiving emails.
3. Country specific consent requirements, such as double opt-in, use of pre-checked consent boxes from consumers to assume consent, and customers misconstruing consent by inaction or silence should be adhered to, based on laws or regulations in the applicable jurisdiction.
4. Every email you send must (a) clearly identify and accurately represent yourself or your organization if you are the sender (i.e., the party that obtained the opt-in consent from a recipient or the party that is initiating the email), and (b) include a clear non-deceptive subject line, which accurately describes the content and purpose of the email (e.g. email is an advertisement or promotion).
iii. Revocation of Consent (“opt-out”). All commercial or promotional emails that you send to an individual must include the following in the body of each email: (a) An accurate physical mailing address in the body of the email, an address where unsubscribe requests can be physically mailed; (b) A clear and conspicuous unsubscribe link; and (c) A link to your organization’s privacy policy applicable to emails you send to recipients. Individuals must have the ability to revoke consent to receive further non-legally required notices at any time. When an individual opts out, you must honor the request within 10 days or the timeframe required by the applicable law or regulation, whichever is shortest. An individual must provide opt-in consent before you can send any additional emails.
iv. Prohibited Actions. You and your customers are prohibited from using Email Services in the following ways:
1. Using third party email addresses, domain names without proper consent or authorization from the third party;
2. Sending emails that result in an unacceptable number of spam or unsolicited email complaints;
3. Disguising, falsifying, or manipulating the origin, subject matter, headers, or transmission path information of any email;
4. Sending chain letters, pyramid schemes, or other fraudulent or deceptive content to a recipient;
5. Using any tracking technologies (e.g., tracking pixels or cookies) in emails sent to a recipient prior to obtaining consent from that recipient to the extent and in the manner required by applicable law or regulation; and
6. Evading mechanisms, filters, and detection capabilities designed to identify unwanted emails.
v. Deliverability Risk. Some content or sending practices are not illegal or prohibited but are highly likely to face deliverability issues. High rates of deliverability problems and third-party complaints (e.g., consumer or recipient complaints or complaints from inbox providers) may negatively affect the performance of Email Services. As such, email content or sending practices that generate such outcomes may lead to the third-party provider’s refusal to deliver emails or account suspension. Examples of content that may be at risk for increased monitoring and potential deliverability issues include, but are not limited to, the following:
1. Emails related to work-at-home hoaxes, get rich quick schemes, and make money online schemes;
2. Unsolicited lead generation opportunities;
3. Gambling services;
4. Multi-level and affiliate marketing;
5. Credit repair and get-out-of-debt opportunities;
6. Multimedia Messaging Service; MM3 Stage 3 for Internet Mail Exchange;
7. Selling “Likes” or followers for a social media platform; and
8. Cryptocurrencies, virtual currencies, and any digital assets related to an Initial Coin Offering.
16. Violations. We reserve the right to suspend or remove access to Messaging Services or Email Services for clients we determine are not complying with these Service Specific Terms, or who are not following the law in any applicable area or applicable communications industry guidelines or standards, in some instances with limited notice in the case of serious violations of this policy.
DaaS Terms
1. DaaS TermsData Services. Data Services may include Third Party Data, in the form of digitized original automobile window stickers.
15. Catalog Management. If you sign up for a managed catalog, we will provide updates from distributor catalogs throughout the year. Updates are done as soon as practical. Given the amount of products managed, updates may be delayed from a product release to its propagation in the eCatalog Service. We are not responsible for any errors and any errors found in the provided content must be reported to us to be fixed.
You also acknowledge and agree that:
a. We are an independent business that is not sponsored or affiliated with AHM or HCI and that AHM and HCI are not responsible for any goods or services we provide;
b. AHM and/or HCI is the owner or exclusive licensee of the AHM and/or HCI information and associated trademarks in the United States and Canada;
c. AHM and HCI are third party beneficiaries to these Terms and able to enforce all provisions herein pertaining to use and/or confidentiality of AHM and/or HCI information or trademarks; and
d. in no event will AHM or HCI be liable for any damages under these Terms including any special, incidental, indirect, exemplary, consequential or analogous damages or for loss of profits, loss of business, loss of data or the like; even if AHM and/or HCI has been advised of the possibility of any or all of the foregoing types of damages
Last Updated 7/1/2024