Articles

OBJECTIVE

The team at Boat Farm wanted to upgrade their website to one that felt more like their dealership’s culture and generated more boat leads for their sales team year-round.  They had a cookie-cutter website that was hosted by a large, well-known marine website provider, but Marketing Director, Amber Dunne, wanted to have something that was easier to maintain and that created more sales opportunities for the dealership.

As a marine-only dealership in Iowa, it’s critical to The Boat Farm that every dollar they spend generates them quantifiable ROI.  Like most dealers, they don’t have the time or money to waste on shiny bells and whistles that turn out to be smoke and mirrors. Like the brands they sell, they expect to get the best product and service for their investment.

SOLUTION

By changing website providers from a very popular marine website platform to a new website platform was a leap of faith for Amber and Owner, Kirk Kohls. But, once they saw the improved inventory management system, the mobile app available for real-time updates, and the full accessibility to making updates to their own website with Firestorm Websites, they were ready to try something new. 

Amber worked closely with the PSM team to create a completely custom website (complete with a new logo design also).  The Firestorm Website platform allowed Amber to have full creative liberty with the look & feel of their new site while maintaining some of the proven best practices that are associated only with the Firestorm Website platform.  

RESULTS

The results are what most Firestorm Websites clients are discovering…incredible!  The new Boat Farm website (www.boatfarm.com) launched at the end of July 2018.  In one month, they generated more leads than they had generated with their previous website over a seven month period.  That’s not a typo.  You read that correctly. In one month, the new Boat Farm website generated 44 leads, which is more than their previous website had generated from December – June combined.  

In addition to the incredible increase in leads, the site creates a great user experience, has the look & feel that is unique to the Boat Farm dealership, and makes adding/updating the inventory fast and easy.  Having their inventory updated in real-time with actual images of the boats in stock and a clear, singular call-to-action drives responses by creating an emotional response in website visitors, and ultimately leads to an increase in leads for the dealership year-round.

Give us a call or text us at 770-692-1750 or SUBMIT A FORM ONLINE to schedule a FREE DEMO to see how Firestorm Websites could start generating more leads for your dealership.  

Also, don't just take our word for it - check out our reviews on Google and see what dealers are saying about our products and service.

 OBJECTIVE

Space Coast Harley-Davidson is a community focused dealership.  They know that a customer can choose to drive to any nearby Harley dealer in Central Florida for the same product, but what sets Space Coast apart from their competition is how active they are in their community.  

With events every weekend, the Space Coast Harley team knows how to make their customers feel welcomed.  And, they know that welcoming everyone to their events is one of the best ways to grow in market share.  One of the driving forces in creating a new customer is the influence of friends and family.  

So, having events that create a compelling reason to invite friends and family down to the dealership is a very compelling way to increase affinity with current customers while creating interest and impulse purchases from prospective customers

SOLUTION

However, word of mouth – while extremely compelling – isn’t the most consistent and reliable way to communicate about the dealership’s events and inventory.  It’s also almost impossible to track.  And for a dealer as focused on growing market share in an area that has steep competition within an hour’s drive, they need a strategy that is quantifiable, measurable and that generates results!

So, they’ve also ensured that prospective customers can find out about the dealership and their upcoming events through a Google Ad campaign that includes extremely customer targeting and conversion tracking. 

RESULTS

By investing in quantifiable digital marketing through Google Search and Display campaigns, Space Coast Harley-Davidson has seen an incredible influx of traffic to the website and their events page.   And even more compelling is that the traffic on their site from their Google Ads campaign is converting at exceptional rate.  In July, their Conversion Rate was over 12% for the Search Campaign and an impressive 3.8% on the Display Campaign.  That means not only did they send an additional 2,700 visitors to their website, but they generated 95 phone calls to the dealership from their Google Ads.   

Plus, they had 30 forms submitting (including Get a Quote and Finance Applications).  With a conservative closing ratio of only 10%, the Space Coast sales team could have sold 3 new Harleys from the Google Ads campaign alone!  Not to mention the increased store traffic from the 40 visits they had to their Events Calendar!

Does your Digital Marketing campaign generate those kinds of conversion rates and targeted website traffic?  If not, we’d love to show you how our team of Premium Google Ad Partners is able to generate a positive ROI for our Local Web Dominator clients.

Give us a call at 877-242-4472 to schedule a FREE Market Analysis of your current Google Ad account, or a custom recommendation for your local market.

OBJECTIVE

Power World is Colorado’s Mountain Powersports Headquarters.  They pride themselves on being a dealership where everyone is welcome and everyone, from beginners to those with years of experience, can find a helping hand.  The team at Power World have fun in their blood.  They are passionate enthusiasts and are eager to share their passion with their customers.  

They sell and service high quality brands such as Ski-Doo, Can-Am, Kawasaki, Husqvarna, Mercury and Evinrude/Johnson. But, General Manager, Joe Kelly wanted to ensure that his customers had a way to connect with their dealership and their incredible products through frequent, consistent communication.

So, Joe wanted to use email as an ongoing means to communicate about the ever-changing inventory they have on the Power World showroom to keep his customers engaged with his products and ultimately to increase website traffic, store visits and unit sales.

SOLUTION

As a Firestorm Email and Firestorm Website client, Joe is able to quickly and easily create emails that showcase his vast selection of powersports toys.  When creating an email, Joe can select from the images on his website directly through the email portal, and when he finds the perfect image of the perfect unit, it is automatically linked to that specific inventory page for him.

That seamless integration between his website and email platform helps Joe build and send an average of 2 emails per week to his customers with incredible results for each email.

RESULTS

Joe’s emails to his customer list consistently see a 10-14% open rate. And even better, those emails are getting an average 14% click through rate.  That means, Joe is sending 14% of those folks who opened his emails to his website, TWICE A WEEK!  That click through rate and open rate remain consistently that high because customers know that each email is going to have a new variety of vehicles and options to explore.

We’re in a passion-based industry and Joe’s customers are as passionate about powersports as the Power World team is.  They like hearing from Joe on a regular basis and seeing the huge variety of incoming new and used powersports products that Power World has in stock each week.  

Those emails invite enthusiasts to dream; to browse; to create an emotional connection with a specific new toy.  And even better, they are invited to shop!  Every email Joe sends has a variety of clear, concise call-to-actions with pictures of real in-stock inventory that is linked to the exact Vehicle Display page….automatically.

Does your website work seamlessly with your email newsletter platform?  Are you able to send out 2 emails per week with unique inventory images/links in just minutes (instead of hours)?  If not, give us a call, we’d love to show you how this works for Joe at Power World Sports and how it could work for your dealership too.

Give us a call at 877-242-4472 to schedule a FREE DEMO to see how Firestorm Websites could start generating more leads for your dealership.

 OBJECTIVE

There are few things in life that create passionate enthusiasts like the powersports industry does. That is one of the main reasons that, Major League Baseball All-Star, Jeff Kent launched Kent Powersports. He recognized that there is no better place to create a living than surrounded by fellow enthusiasts who shared his passion. The great part about Kent Powersports is that it’s not just the customers that share the passion, it’s the team as well. It’s evident in how they treat their customers, how they run their business, and the quality brands that they stock in their multi-location showrooms. However, General Manager, Brad Zeeff knows that today’s customers are more educated than ever before and they do their research online well before stepping foot into the dealership’s showroom. Which is why he ensures that his website reflects the incredible selection of powersports and the unique flare of the dealership’s personality. 

SOLUTION

Brad took the opportunity to have a custom designed website built for him on the new Firestorm Website platform. While the previous Kent Powersports of Austin website did a pretty good job, Brad was looking for something that would stand out more and ultimately generate more leads. 

Firestorm Websites are focused on generating more, better-quality leads with laser-sharp clarity.  They don’t get distracted by buttons, bells, whistles, or gizmos.  They drive units leads, which drives profit. 

Kent Powersports is passionate about their business and the industry, but they know not to invest in something unless it generates a quantifiably positive ROI, no matter how cool it may seem.  So, signing up for a Firestorm Website (effectively, the new kids on the block in the website space for powersports dealers) was a small leap of faith.  But, that leap was padded by the proven increase in leads that other early-adopter Firestorm Website dealers are seeing.

The sales team doesn’t have to remember to post to Facebook or ask for a review. The Reviews & Rankings app does it all, automatically, for them.

RESULTS

Since launching their new Firestorm Website in April this year, not only does the site exude the unique All-Star personality of the dealership, but it has also seen an average 30% increase in leads each month over their previous website.

The leads rolling in this time of year are usually on the upward swing due to the seasonality of the industry.  For Kent Powersports of Austin, they generated 32% more leads in April 2018 than they did in April 2017.  The success continued in May with a 29% increase in leads over May 2017. At the time this article was written, June is shaping up to have well over a 32% increase in leads.  According to many dealers, the industry is ‘down’ right now.  But, the team at Kent’s Powersports of Austin are defying those rumors with the leads rolling in from their new Firestorm Websites.  They took a leap of faith and joined the ranks of early-adopters seeing BIG return on their investment.

Does your website cut through the clutter and focus on generating leads? Does it represent your dealership and make it easy for customers to convert?  If not, we’d love to show you what makes Firestorm Websites so different from any other website option in the industry. 

Give us a call at 877-242-4472 to schedule a FREE DEMO to see how Firestorm Websites could start generating more leads for your dealership.

OBJECTIVE

Gainesville Motorsports has been a family owned and operated dealership in Northeast Georgia since 1974.  Their team of enthusiast and knowledgeable sales professionals know their way around motorcycles, ATVs, UTVs and Watercraft from all of the major OEMs. 

Like most service and retail business, they wanted to ensure they had a SYSTEM for converting their happy customers into positive reviews on their Google listing.  Most businesses recognize the necessity of having a solid and ongoing stream of good reviews on Google.  Those reviews translate into more business, but only if they are authentic, white-hat reviews that remain within the parameters of Google’s strict review policies.

SOLUTION

Through the Local Web Dominator program, Sales Manager, Anthony Carruth, signed his entire sales team up to use the Reviews & Rankings app included in the program.

The app allows the sales team to capture a picture of their customer on their new ride and immediately email it to the customer (directly from the sales professional that just sold them the unit).  

From that single mobile app photo, those customers are automatically featured on the Gainesville Motorsports Facebook page. And, they automatically get a review request email the following day directly from their sales person.

The sales team doesn’t have to remember to post to Facebook or ask for a review. The Reviews & Rankings app does it all, automatically, for them.

RESULTS

The sales team alone has used the Reviews & Rankings mobile app to send 64 customer pictures of new purchases in the past 30 days. From using the app, the sales team generated over 50% of the reviews for the entire dealership.  Additionally, 18 new reviews on Google in just 30 days.  That’s almost a 30% conversion rate for customers leaving reviews on Google after getting a request directly from their sales person.  Customers respond better to the person they just had a great experience with buying a fun new ‘toy’.  A request sent to the customer from the sales person increases the customer’s response to that review request.  

There is almost a 20% increase in conversions to Google reviews when the request comes from the sales person directly (instead of from the dealership in general).

And, since sales people have a tendency to be just a smidge competitive, the Reviews & Rankings app gives them the vehicle to not only grow reviews for the dealership, but also for themselves.  So, the team can see how they rank against each other on the Employee Reviews section of their review site: www.gainesvillemotorsportsreviews.com/reviews/employeereviews.aspx     

Does your review acquisition system incorporate marketing automation, and a systematic way to grow reviews on Google, while increasing engagement from your sales team?  If having your sales team ask for reviews is like pushing a rope uphill, let us show you a better way that is fun and easy for everyone.  Give us a call at 877-242-4472 to schedule a FREE DEMO of the Reviews & Rankings mobile app to see how this feature could make a huge impact for your dealership.

 OBJECTIVE

Bud’s Harley-Davidson offers the type of excellent, premier service to their customers that you’d expect to find in a high-end department store. Except, they have 43,000 square feet full of 100% Harley-Davidson, and none of the snooty attitude. In fact, customers can bring the whole family to shop at Bud’s H-D – kids are entertained in the play area, spouses can relax in the lounge area, motorheads can ogle the Dyno in the service bay – everyone’s welcome at Bud’s. Dawn Jordan, General Manager, wanted the Bud’s Harley-Davidson website to be as welcoming and reflective of their culture as their brick and mortar showroom. The goal was to combine their in-store culture and service with the primary purpose of their website: to generate high-quality leads for the sales team. 

SOLUTION

Bud’s Harley-Davidson took a leap of faith, based on the data provided by our Sales Director, Eric Pedretti, regarding the increase in both the volume and quality of conversions generated by Firestorm Websites and decided to sign up for a new website.  Additionally, they understood the time saving value of being able to upload pictures of motorcycles on the showroom floor directly onto her website using the Firestorm Website mobile app. Plus, Firestorm Websites offered full customization – allowing the dealership to have a site created just for her that mirrored the specific look and feel of the Bud’s Harley-Davidson’s rich history and culture.  Firestorm Websites are not templates, they are completely customized to generate leads and represent the uniqueness of the dealership. So, Bud’s  knew that their site would be uniquely theirs.

RESULTS

Their faith in the Firestorm Website platform paid off!  In the first month of the new site, Bud’s Harley-Davidson saw an 80% increase in leads compared to the same month last year!  

At first when the site went live, the Sales Manager said, “There’s no way we are getting this many leads…these can’t all be real.” Then they called the leads and realized they were! Dawn said the sales staff are having better/easier calls with customers checking availability on vehicles from the website and they’re converting these bad boys into sales! 

Is your website built to generate the kind of leads that your sales team actually WANT to follow up with?  Is your team able to upload real images of vehicles directly to your website in less than 2 minutes?  Does your website reflect the uniqueness of your dealership, local area, culture?  

If not, we’d love to walk you through the Firestorm Website platform to show you how it can help your dealership save time and increase leads.  Dealers are seeing 30% or greater increase in leads over every other website provider.  Call us today and we’ll show you how: 877-242-4472, or request a FREE demo online at powersportsmarketing.com/firestorm-websites.

 OBJECTIVE

Yamaha-Triumph-KTM of Camp Hill is Central Pennsylvania’s #1 Powersports dealership. They strive to build a long-term, relationship based on trust and respect with all their customers. With over twenty-five years of experience, local powersports enthusiasts know that they can count on quality products and services any time they visit Yamaha-Triumph-KTM of Camp Hill.

Duane Summers, Dealer Principal, knows that one of the best ways to continue building those relationships is to let the local enthusiasts know where to go when they are searching for a local powersports dealer.  But, experience is as important for Duane as it is for his customers. Quality experience means choosing a marketing partner that knows both the powersports industry and the marketing channels that generated a proven, positive ROI. 

SOLUTION

Yamaha-Triumph-KTM of Camp Hill has been using the Local Web Dominator program to help with lead generation, reputation management and search engine marketing.  By taking advantage of the vast industry knowledge and Google AdWords expertise in the PSM Digital Marketing department, Duane has been able to generate quantifiable results from his campaign.  He’s able to maintain a lean, targeted budget that generates a positive ROI each month. 

RESULTS

By using Google AdWords experts who also are immersed in the powersports industry, the Yamaha-Triumph-KTM of Camp Hill account was able to see some incredible results. During the first quarter (typically considering the ‘slow season’ for many powersports dealers…especially in the north), the campaign managed within the Local Web Dominator program generated a 12% Conversion Rate! These numbers are significant considering that the average Conversion Rate (how many leads did the campaign create) is typically about 5-6%.  Duane’s campaign doubled that which included 59 unit leads and 77 phone calls to the dealership

Additionally, the campaign increased their website traffic by 12% all quarter.  And, to really show off, the campaign had a 12% average click through rate as well (Google considers anything over a 2% CTR to be a good campaign).

So, it seems that 12 is Duane’s lucky number so far this year.  It’ll be exciting to see how those numbers respond once we’re in the full swing of the riding season.

Does your current digital marketing strategy generate a 12% increase in quantifiable web leads?  If not, we’d love to help you create a campaign that generates the kind of positive ROI that Duane at Yamaha-Triumph-KTM of Camp Hill is seeing, even in the ‘slow season’.

Call us today at 877-242-4472 or request a Free Demo at www.powersportsmarketing.com/local-web-dominator, so we can walk you through the benefits of the Local Web Dominator program.

OBJECTIVE

Sloan’s is one of the oldest and largest motorcycle & ATV dealers in the nation and have been serving the powersports riding community in the Nashville, Tennessee area for over 50 years!  Most folks (including dealers in the powersports industry) know and are extremely fond of Curtis Sloan and his team at Sloan’s Motorcycle and ATV.  They have built a reputation over the decades of being a dealership with heart, soul, and character.  

One of Curtis Sloan’s primary objectives is to always be growing the business by increasing their customer-base.  Additionally, he’s on a personal quest to continuously improve on processes to help his dealership serve their customers in the best ways possible.

SOLUTION

Because of this desire to grow and provide the best experiences for his customers, Curtis decided to switch his website from DealerSpike to the newly launched Firestorm Website platform.  

Although Curtis was happy with his current website and the service he received from his rep. at DealerSpike, there were a few key technologies available only on a Firestorm Website that he felt would make a big difference in his ability to serve his customers better and gain more market-share through increased leads.

RESULTS

The new Firestorm Website platform was built for two purposes:

1. To Identify Anonymous Customers (a feature that no other website provider is able to offer).

2. Generate Leads (which Firestorm Websites do better because of their clean, simple designs, Automatic Inventory Integration, a Mobile App that allows inventory pictures to be added instantly, and VIN decoding).

In the first two months of the new Firestorm website, Sloan’s Motorcycle & ATV benefitted from a 30% increase in leads, each month!  And, those leads were generated in the ‘off season’ for the industry.

Is your website built to tell you ‘who’ was on your site, not just the number of visitors?  Is your website built to generate leads by creating an emotional response in your website visitors?  Do the leads you get from your website currently want your lowest out the door price?  If so, you owe it to your dealership to check out Firestorm Websites.  They are different for a reason and you’ll see the kind of success that Curtis and his team have seen from this unique website platform.  Call us today at 877-242-4472 or request a Free Demo at www.powersportsmarketing.com/firestorm-websites, so we can walk you through the Firestorm Website difference.

OBJECTIVE

The team at Cycle Works Motorsports are all powersports enthusiasts, meaning they love the toys they sell as much as the customers who purchase them. And their customers know that the team is committed to creating lasting, long-term relationships, which is evident the exceptional support customers get when they shop at Cycle Works Motorsports. 

In Edmonton, Alberta the Cycle Works team has plenty of opportunity to love the snowmobile season and excitement in full swing all winter long. Plus, the Polari=s OEM offers a “Snowcheck” program each year that allows customers to pre-order their new sleds (with enhanced customization options) for incredible prices at the end of the sledding season, to be picked up at the beginning of the next sled season. 

General Manager, Alicia Dubvosky’s goal for the 2017 Snowcheck program was to take as many pre-orders for 2018 sleds as she could. She wanted to bring customers to market sooner and allow them to get a value on the customized sled of their dreams.  Additionally, she wanted to extend their snowmobile selling season and bring in a burst of profits during the seasonal transition period.

SOLUTION

Through her Local Web Dominator program, Alicia partnered with Digital Marketing Specialist, Allison Brown, to create a four-part plan of attack. Alicia and Allison devised a digital strategy that launched precisely targeted advertising on Google Search, Google Display, Google Remarketing, and Facebook advertising. They set up an exclusive and very competitive $5,000 budget for a 6-week window (March 2 – April 12). And they ensured that the ads were directed specifically to the Alberta market and to website visitors that were identified as “Winter Sport Enthusiasts and Powersports Enthusiasts.”

RESULTS

By using an expert in Digital Marketing, targeting only the specific niche that is most likely to respond to her message, having a compelling call-to-action in all her ads with a deadline to respond (creating a sense of urgency), Alecia’s campaign was an undeniable success!

• Google Search campaign generated 81 conversions (14 Calls, 37 Finance Form Fills, 28 Map and Hours, 2 Lead Form Submits)

• Google Display campaign generated 41 conversions (39 Finance Form Fills, 2 Map and Hours)

• Google Remarketing campaign generated 4 conversions (4 Finance Form Fills)

• Facebook Advertising campaign generated 34 conversions (12 Finance Forms, 2 Lead Submit, 20 Map And Hours)

So, for $5,000 in only 6 weeks, Alicia’s campaign was able to generate a total 92 Finance Applications and 160 total conversions.  If her team was able to close a conservative 10% of the Finance Applicants alone, she would have sold 9 additional snowmobiles at the end of the sledding season when sales are typically tapering off.  WOW!  What an incredible burst of business at the end of a season to set up the rest of the year on a good note.

Does your digital marketing campaign generate those kinds of quantifiable ROI and lead generation…at the end of a season? If not, give us a call today to see how the Local Web Dominator can make a huge impact in your online leads: 877-242-4472.

 OBJECTIVE

Richmond Harley-Davidson is a premier destination dealership in the mid-Atlantic. Their award-winning staff and service department take pride in being a community-focused business offering unparalleled customer service.  General Manager, Kevin Horton, knows that his existing customers are well cared for by the Richmond H-D team. To continue to help his team members and their local community thrive, he is focused on growing the business through repeat and referral customers. He knows that the fastest (and best) way to grow is to take great care of his customers and continue to communicate with them after the sale, and throughout the buying cycle of prospective new customers.

SOLUTION

Kevin uses many avenues to maintain those open lines of communication with his customers. One of those methods is through the Marketing Automation component of the Firestorm Email platform.  

Each month, emails are sent to Kevin’s customer automatically the day after those folks visited his new or used inventory pages at RichmondHarley.com. Those auto-triggered emails invite customers to come by the dealership, effectively creating the industry’s first-ever pro-active appointment setting system for Richmond Harley-Davidson.

RESULTS

By sending out weekly emails through the Firestorm email system, Kevin connected the Firestorm Onboarding system to his email marketing program.  Those onboarded customers who visited Richmond Harley’s inventory pages of their website will get an automated nurture campaign email the very next day, inviting them down to the dealership.

From the appointments set through those automated emails, Kevin’s team was able to sell THREE additional units in the last two weeks. And, the emails were done automatically.  That is some impressive email marketing that WORKS!

Does your email marketing campaign generate those kinds of quantifiable leads for your sales department? If not, give us a call today to see how Firestorm email can make a huge impact in your website traffic and online leads: 877-242-4472

OBJECTIVE

Harley-Davidson motorcycles are in the blood of the Adamec Family.  The owners are 3rd generation Harley riders and plan to carry their family tradition far into the future.  One way this die-hard family of Harley enthusiasts has stayed true to their mission is by creating riders in their market who are just as passionate about the brand as they are.  With the help of their Marketing Director, Sarah Blaylock, the Adamec Harley-Davidson family wants to continue to bring their enthusiasm to the Jacksonville area and continue to grow the Harley family.

SOLUTION

Sarah uses email marketing as one of the many tools in her arsenal to create an integrated marketing strategy to drive new traffic to her website each month.  She’s been using the industry’s only powersports-specific email system, Firestorm Email, to create killer emails each month to send to her ever-growing email list. She incorporates the fun new templates into her emails each week to ensure the theme taps into the conversation already going on in her customers’ heads, such as: Americana, Labor Day, 2018 New Models, Harley-Davidson, Back to School, etc.

Plus, Sarah activated the Marketing Automation feature within Firestorm email and is now automatically sending an email to customers who visited a new or used inventory page of the Adamec Harley website the previous day, and inviting them down to the dealership for a 1:1 demo ride.  So, her sales team is getting appointments set for the dealership without having to lift a finger!

RESULTS

Through the Firestorm Email system, Sarah sees an open rate of about 11% on a consistent basis, and her click through rate is averaging about 12%!  That’s HUGE!  A strong Click Through Rate is typically about 6-8%.  Sarah is creating emails through Firestorm with DOUBLE those averages.

And even more powerful are the Marketing Automation emails – In just 1 week, the system automatically sent an email to 390 customers who had visited an inventory page of their website.  Of those customers, Sarah set FIVE demo ride appointments for her sales team.  Wow!  That’s just one week – and the emails were done automatically.  That is some impressive email marketing that WORKS!

Does your email marketing campaign generate those kinds of quantifiable leads for your sales department? If not, give us a call today to see how Firestorm email can make a huge impact in your website traffic and online leads: 877-242-4472.

OBJECTIVE

Louisiana Power Sports provides superior customer service to the Northwest Louisiana area, just outside of Shreveport. Owners Vicky and Jimmy Gould know that everything about their dealership is passion-based and that they must continue to reach the hearts of their local enthusiasts if they are going to continue to grow their business. Marketing their dealership isn’t about creating enthusiasts – it’s about reaching folks in their market who are already passionate about their powersports, and converting those people into fanatical customers.

SOLUTION

Vicky worked with her Account Executive, Bill Gallagher, to create a compelling digital marketing strategy through the Local Web Dominator program. One of the features included in that program is Facebook advertising. Through the use of this extremely powerful social media channel, Louisiana Power Sports was able to target local enthusiasts in their market with a compelling message and invitation to visit their website.

RESULTS

Last month, their Facebook advertising campaign created 253 additional website visitors for only $150 of ad spend. Plus, 15,612 unique powersports enthusiast in the Shreveport market saw one of her ads on their mobile phones or desktop computers. One of the great features of Facebook advertising, is that in addition to reaching a targeted, local audience and driving traffic to their website, they are also able to engage their local powersports community (for free!). Since the cost of advertising is charged by click (website visit), the engagement in the Facebook post are just free word-of-mouth, social advertising as a happy by-product of the campaign. For the Louisiana Power Sports campaign, they also had 32 people react to their ad, 4 people commented on their ads, 7 new people liked their Facebook page, and 1 person shared their ad with friends and family. Does your social media marketing campaign generate that kind of quantifiable results and increase in website traffic? If not, give us a call today to see how social media marketing can make a huge impact in your website traffic and online leads: 877-242-4472.

 OBJECTIVE

Hattiesburg Cycles is a family run business with a passion for the powersports industry that has turned them into the Mississippi Gulf’s largest dealer.  Like most successful dealerships, they mix cutting edge Sales & Marketing best practices with a healthy dose of playful enthusiasm and shared experiences. One of their objectives is to continue pushing those best practices to grow their business and their customers while maintaining that charming southern family feel. Marketing Manager, Robert McMorrow, knows that people buy from folks that they know, like and trust and that the best way to continue that relationship to communicate with their customers on a regular basis about things they want to know.

SOLUTION

Robert uses the Firestorm Email and Firestorm Onboarding products to communicate with his customer list on a regular basis.  In fact, in the past month, Robert’s sent five (5) different email messages to his customers. He uses a combination of the easy-to-use themed templates for his newsletters and then custom creates different types of messages in the blank template option as well. The flexibility and killer designs inside Firestorm Email make it super simple for Robert to reach his customers as often as he’d like with messages that make them respond.

RESULTS

While the ease of use, and hundreds of powersports-themed templates make using Firestorm Email system a great option, the powerful connection to the Firestorm Onboarding component really sets Robert’s marketing efforts apart from those of his competitors. 

For the past 2 weeks alone, the Hattiesburg Cycle emails have generated a 9% - 15% click through rate, meaning Robert has driven an additional 244 website visitors to www.hattiesburgcycles.com just from his email marketing campaigns. 

Plus, through the proprietary Firestorm Onboarding system, once someone clicks on an email, that’s when the real magic happens. Robert can now identify his previously anonymous website visitors.  He knows not only how many people where on his site, he can see what inventory pages they were looking at and even better – he can see their contact information to follow-up with a message to that specific customer.

Through Firestorm Email and Firestorm Onboarding, Hattiesburg Cycles is able to see the name and contact information of the 18 customers who were on their website looking at New & Used inventory pages in the past 2 weeks. Those are some extremely valuable leads for the sales team to follow up with. Talk about ROI for email marketing…Wow!

Does your email marketing program generate those kind of lead generating results If not, give us a call today to see how Firestorm email can make a huge impact in your website traffic and online leads: 877-242-4472.

OBJECTIVE

Twigg Cycles, in Hagerstown, Maryland, is in the northwest corner of the state and has been serving Maryland, West Virginia, Virginia and Pennsylvania for 85 years. They pride themselves on being the one-stop-shop for all things powersports related in the Four-State area. Lauren Winnings, Director of Marketing and Promotions, knows that customer service is one of the strengths of this family-owned business and the reason for their continued success over the years.  She wanted to find a way to leverage all those happy customers into a strong marketing asset to help earn the trust of prospective new customers to continue growing sales and market share in their area.

SOLUTION

In addition to the many powerful marketing automation components within the Local Web Dominator (LWD), the one feature that would help Lauren and her amazing team generate an ROI on the incredible customer service they offer is the Reputation Management solution.  The LWD program automatically emails customers after their transaction to ask about their experience with the Twigg Cycles team. After leaving a 4 or 5 star review on a custom review site (www.twiggcyclesreviews.com), those happy customers are asked to share their experience on Google. In addition, Lauren and her team are able to sort those reviews on their review site by department and employee to see where they are trending highest in customer satisfaction and which employees are really shining. 

RESULTS

This Reputation Management system helped catapult Twigg Cycles light years in front of all their local competitors with their Google reviews, making them the obvious choice for anyone looking to buy a metric or Indian motorcycle in the four-state area.  In just a few short months, Twigg Cycles garnered 346 authentic customer reviews on their review site and their Google listing skyrocketed from 81 reviews with a 4.5 star rating to 163 reviews with a 4.6 star rating.  That’s 82 new reviews on Google, and the number is steadily climbing.  The LWD program has helped automate the review process for a great team of folks who are offering outstanding customer service.  By doing so, they are attracting even more new clients from their local and surrounding markets. Positive social proof is a powerful marketing tool.

Does your email marketing program generate that kind of quantifiable ROI? If not, give us a call today to see how Firestorm email can make a huge impact in your website traffic and online leads: 877-242-4472.

 OBJECTIVE 

The Quaid brothers combined their shared passion for their local community and the Motor Company to start Quaid Harley-Davidson more than 20 years ago. Their first store was located in San Bernardino, but a few years later relocated to their current location in Loma Linda. In addition to providing outstanding customer service to their local Harley riders and enthusiasts, they have the spirit and pride of local business owners. They constantly give back to their community by hosting events and charity rides to support the local Ronald McDonald House, Children’s Hospital, Veteran’s Medical Center and giving to troups stationed overseas. It’s hard not to like these guys and the family-centered community they’ve created. As a 2nd generation Quaid owner, Brandon Quaid, wants to ensure this culture lives on for many generations to come and he does so by protecting the Quaid culture through quality relationship-driven marketing.  He knows that he sells a premium product with the Harley brand, but one of his objectives is to increase his local market share by increasing the frequency of visits from his current and past customers, and generate more business through referrals from his local customer base. 

SOLUTION

One of the marketing channels that generates the highest ROI is email marketing.  Brandon was no stranger to sending quality emails to his customer list, but prior to using the powersports-themed email templates in Firestorm, he was not getting the kind of return on his email marketing investment to drive more business. So in May, he switched over from his previous email provider to the Firestorm email system available in the Local Web Dominator program and sent four great emails to his entire customer list.

RESULTS

While email marketing is well known for its relationship building components, the real magic in email marketing is driving traffic to a dealership’s website…and having that traffic result in LEADS.  That’s exactly what happened for Brandon when he started using the Firestorm email system. 

In May, his website traffic increased by more than 13%, and of that increased traffic almost 11% of that was from email marketing alone. 

In addition to the excellent increase in overall website visitors, the traffic from the Firestorm emails generated 52 Lead Forms or Finance Apps submitted. That’s more than the Pay-Per-Click, Display Network and Social Media campaigns combined!  

Check out the chart that illustrates the website traffic spikes after each email was sent.  Plus, the email results are strong just as stand-alone data points: Average Open Rate of 19.5% and the average Click Through Rate (CTR) of 17.75%!

That type of return on investment allows Brandon to increase his local market share by re-activating past customers and drawing repeat customers to his website and ultimately into the dealership. By sending quality emails that promote events and charity rides and are themed to speak to the Harley-Davidson enthusiast, Brandon is systematically increasing website traffic, online leads and building lasting affinity with his local Harley owners and enthusiasts.  

Does your email marketing program generate that kind of quantifiable ROI? If not, give us a call today to see how Firestorm email can make a huge impact in your website traffic and online leads: 877-242-4472.

 OBJECTIVE 

Powersports of America, sister-store to Polaris of Benton, is a new Polaris and Can-Am dealership in the southwest corner of Kentucky, where the state connects with Tennessee, Missouri and Arkansas.  As a new dealership, General Manager, Tim Riley, understands how important it is to make a powerful first impression with his local market.  He also knows that to allow the Powersports of America team the opportunity to do what they do best, provide outstanding customer service, he’s got to ensure that the local ATV, UTV & motorcycle community knows they are now open for business in Paducah.

SOLUTION

Powersports of America took to the internet to make sure that when someone in the local market was searching for a powersports dealer in general, or a Polaris or Can-Am model specifically, their dealership was the first and obvious choice to customers.  Tim, who has seen success with Google AdWords for the Polaris of Benton location, signed up for an aggressive Search Engine Marketing (SEM) campaign as part of the Local Web Dominator program.  His goal was not just to brand their new dealership by ‘getting their name out there’, but rather to generate quantifiable leads with a positive ROI to make a big impact in the local and surrounding markets.

RESULTS

In April, Powersports of America’s Google AdWords SEM campaign generated 2,628 clicks to their website from customers searching what they sell, who were in their local market.  Plus, 33,963 people saw their ad with an impressive Click Through Rate (CTR) of 7.74% (Benchmark data reports that any CTR over 2-3% is considered exceptional).  

And while that local online visibility is fantastic, the real ROI for this campaign is shown in the 147 conversions (AKA: quantifiable leads) the campaign generated that month:

85 Phone Calls

33 Leads Forms Submitted (Quote Requests, Contact Us, etc.)

18 Finance Applications Submitted

11 Visits to Map & Hours Page (which may point to future store visits)

Additionally, the SEM campaign drives about 41% of the overall website traffic for www.powersportsofamerica.com.  The investment in local SEM is paying off for Powersports of America.  The compelling custom-made ads and local targeting help Powersports of America stand out as the best choice for a local Polaris or Can-Am customer.  

Plus, having a team of dealer-advocate, digital marketing specialists helping to drive traffic for Powersports of America, Tim and his team are able to focus on providing that outstanding customer service to their new Polaris and Can-Am customers, which will keep them coming back for years to come.

OBJECTIVE 

Located in a southwest suburb of Sacramento, California, Iron Steed Harley-Davidson® is a top-performing, customer-focused dealership that prides themselves on having a huge selection of bikes, with a small town, family atmosphere.  General Manager, Aubree Cradduck, and her team at Iron Steed Harley treat their customers like family.  And she wants to make sure that she keeps her Harley family in-the-know with all the local events, rides, promotions, and anything else going on around the dealership.  As a savvy marketer, Aubree knows that anything she’s going to put her resources (both money and time) towards needs to generate a positive R.O.I.  So, while keeping her customers in the loop is great for building relationships, she needs to make sure that the avenues spent communicating with current & prospective customers is quantifiable and generates a positive return

SOLUTION

Aubree’s keen eye for programs with a strong R.O.I is one of the reasons she puts such an emphasis on an ongoing email marketing strategy.  With the help of I.T./ Marketing Manager, Dave Allen, Aubree makes sure that she helps her customers “feel the love.”  They use the powerful Firestorm email system available in the Local Web Dominator program to email their ‘family’ of local Harley riders, customers and enthusiasts with engaging emails at least once a week.  Firestorm lets David (who does most of the email wrenching behind the scenes) select from a themed template, or build out a totally custom email using a blank template.  Dave takes advantage of that flexibility and uses a variety of styles in the emails each week to split test the effectiveness of different styles and layouts.  He’s also careful to ensure that each of his emails are loaded with engaging content and, most importantly, links back to the Iron Steed H-D website.  

RESULTS

Regardless of which theme Dave selects from the Firestorm email system, the results he and Aubree are generating from their email marketing campaigns are amazing.  Last month, Iron Steed Harley-Davidson sent out five unique newsletters to their entire email list.  The newsletters had an average open rate 17% with an average click-through-rate of 10%.  But, that’s not the best part…  

The five Firestorm emails sent out increased their website traffic by more than 11% for the entire month!  In fact, Firestorm email traffic was the 3rd highest source of traffic to www.IronSteedHD.com in total, just below organic traffic and direct traffic (people who typed in their website directly), even outranking the traffic generated by Facebook referrals and Google AdWords paid advertising traffic.  Talk about a quantifiable R.O.I. for email marketing.   

If you want to increase your website traffic while using the easiest, most powerful email program in the industry, give us a call at 877-242-4472 and we’ll walk you through the Firestorm Email program.

 OBJECTIVE 

Big Sky Harley-Davidson® has been dedicated to serving Great Falls, Montana and surrounding areas for more than 14 years.  Because of their northern, rural location, business is extremely seasonal (as most northern Harley dealers are already painfully aware). But, Owner, Brian Moen is a proactive and astute business-man with a strong, consistent marketing strategy and sales process in place.  So, Big Sky Harley-Davidson® is usually able to brave the winter months without dropping into the red.  But, just like most powersports dealers, Brian is always looking for the ‘magic bullet’ to help increase sales in the winter months and decrease some of the ebb and flow of our seasonal industry.

SOLUTION

Big Sky Harley-Davidson® has been a long-time Local Web Dominator(LWD) client, and has been using the Firestorm Email system to communicate with their past, current, & prospective customers on a regular basis.  But, the real excitement came when the LWD program rolled out the new Onboarding feature linked to the Firestorm Email system.  Onboarding allowed Big Sky Harley-Davidson to match website visitors (who had previously been anonymous) with their name and contact information – without the visitor having to fill out a form.  Additionally, Brian got an email each day with a list of customers, including their name, email address and phone number (if applicable), who were visiting his website the previous day and links to exactly what pages they were looking at.  Marketing Manager, Jeremy Rolfsmeyer, took that list of website visitors and used Firestorm Email to send them a targeted email featuring current promotions being offered at the dealership at that time. 

RESULTS

The results generated the kind of ‘magic bullet’ that Brian and his team had been looking for.  Check out what Jeremy had to say about the results of a single email generated in Firestorm from one Onboarding report: 

“Last week we used the onboarding tool to send a pointed directed email to customers based on what they did in the onboarding list…the results do not lie one damn bit.  And the following day, Jan 7th, we sold 8 bikes... in one day... in the middle of winter... more than what we sold the whole last month...in 2 feet of snow... nothing else going on at the dealership....”

Does your email marketing program generate those kind of quantifiable results?  If not, and you’d like to learn how Firestorm Email and Onboarding can generate sales for your dealership, regardless of the season, give us a call today at 877-242-4472. 

Congratulations to our 2016 ‘Voice of Customer’ Excellence winners! Earning this prestigious award is quite an accomplishment, as it’s not being issued because of financial contributions, politics, or other biased factors. This award is EARNED by the ultimate judge of ‘Excellence’ - your customers!

• National Dealer of the Year - Wolverine Harley-Davidson - Clinton Township, MI

• Region 2 Winner - Kissimmee Motorsports - Kissimmee, FL 

• Region 3 Winner - Indianapolis Southside H-D® - Indianapolis, IN

• Region 4 Winner - Thunder Mountain H-D® - Loveland, CO

Each of the winners will receive a plaque to prominently display in the dealership, email blast announcing their award, web graphics and badges to display on their website.

A special congratulation goes to our three-time national winner Wolverine Harley Davidson who has won this prestigious award for the third year in a row! 

For those of you who may not be aware, the ‘Voice of Customer’ Excellence Award is determined by a dealership’s Repeat and Referral Score (RRS).  The RRS is a pivotal industry metric that analyzes the comprehensive picture of a dealership’s reputation. The RRS is determined by using an algorit

hm that considers a dealership’s Voice of Customer (the combination of their customer reviews and feedbacks), the average review star rating, trending customer commentary by department, and the action of responding and handling these reviews and feedbacks in a timely manner.

This measurement is much more powerful than the traditional reporting of the Customer Service Index (CSI) and here’s why:

The CSI is a series of historical snapshots of limited information with no prescribed corrective action for dealers with a low score.  Whereas the RRS is a dynamic, fluid report with the ability to re-activate potentially lost customers in a real-time environment.  The RRS is a more accurate indicator of the overall performance of a dealership, and it provides dealers with the ability to have a thumb on the pulse of their customers’ satisfaction.

The purpose of this statistic is to provide a real-world, quantifiable perspective of how well a dealership is doing at cultivating repeat and referral business compared to other dealers across the nation.

The results have been amazing. All reviews are posted on our national consumer site www.powersportsdealerlocator.com which has almost 100,000 reviews from real Powersports customers.  PDL certified dealers have saved hundreds of thousands dollars in potential lost revenue through the ability to quickly and easily identify upset customers in real time before they choose to take their business elsewhere. 

We’re very grateful to be a part of the ‘Voice of Customer’ Excellence Award, but the real honor goes to the high performing dealers across the country, who have illustrated an intense focus on customer satisfaction and a dedication to continually improving their repeat and referral business.

 OBJECTIVE: 

Extreme Powersports is a family oriented business built to provide outstanding customer service to their local community of powersports enthusiasts. Located in southwest Georgia, and near a military base, Extreme Powersports caters to a diverse group of local riders.  They offer a huge selection of new and used inventory from nine major metric brands, but pride themselves on still offering that small-town feel from their excellent team. 

Because the local community is so transient, General Manager, Paul McGowen knew how important it was to have a strong, steady online presence for anyone looking for their local powersports dealer.

SOLUTION:

At any given time, there are new ‘orphaned’ powersports owners moving to the area who are searching for a local dealer to call ‘home’. Due to the powerful lead generating features of the program, the Local Web Dominator was an obvious choice for Paul’s dealership.  We worked together on a strategic approach to the Google AdWords component of the program to target motorcyclists in the Columbus-metro area who were actively searching for the products and brands they sold.  

Additionally, Paul understood that Search Engine Marketing (SEM) is a quantifiable marketing channel that works like a 100% commission sales person.  SEM targets the folks actively researching the unit(s) they are interested in purchasing. Which means it’s critical for local dealers like Extreme Powersports to have top-of-page placement, with a competitive budget, on model-specific advertising to help drive new customers who may not have otherwise known about their dealership.

RESULTS:

Extreme Powersports allocated a $1,200/month budget for their Google AdWords account, and has seen an incredible ROI each month as a result. Their ad campaigns capture an average of 54% of the available market share for impressions (meaning their ads show about 1 out of every 2 times someone searches in their market).  Their Click Through Rate has been well above average in the 9%- 10% range each month (Google considers a 2% CTR as strong performance).  

But, the metric that really shows where the rubber meets the road is in the conversions.  A conversion is a desired activity AFTER someone clicks on your ad, such as a quote request, contact us, or finance application completed.  For Extreme Powersports, they average about 100 conversions PER MONTH!  Last month, they had 108 Quote requests & Finance forms completed. With a conservative 10% closing ratio, that would mean that they sold 10 units last month from their Google AdWords campaign alone, which more than pays for the entire Local Web Dominator program plus their ad spend.

Want to generate those kind of direct-marketing, quantifiable results from your digital marketing campaigns? Give us a call today at 877-242-4472 and we’ll be happy to discuss a strategy for your dealership’s market.

OBJECTIVE: 

Jaguar Power Sports is a fast-growing powersports dealership in Jacksonville, Florida.  Owner, Shaun Jakrel, is like most owner-operators in the Powersports industry. He wears many hats to help successfully grow the business that he is so passionate about.  And, while Shaun and his team take great pride in offering exceptional, high-quality products for fair prices, at the end of the day it’s Shaun’s passion for the industry and his customers that set Jaguar Power Sports apart from the other dealers in the area.

Conveying that kind of enthusiasm to customers is hard to do when a majority of customers are doing their pre-purchase research online instead of visiting the dealership. So, Shaun needed a way to turn his contagious enthusiasm into a lead-generating outlet.

SOLUTION:

Shaun chose email marketing as part of the mix to get the word out about his quality inventory and his passion for the industry.  He gradually switched from using Constant Contact to sending emails out of the Firestorm email system included for FREE in the Local Web Dominator program. His switch was partially due to the industry-specific, themed templates in Firestorm.  The templates allowed him to add some killer creative to his emails without having to have a graphic artist on staff.

He’s always been a fan of email marketing as an avenue to generate leads for Jaguar Power Sports.  But, thanks to the hundreds of incredible themes in Firestorm, he can make a huge impact in his email marketing with very little effort.  Each email can be loaded down with current inventory, specials, new arrivals, and package the message in such a cool-professional template that makes customers much more likely to open and click within the emails.

Shaun was skeptical about Firestorm at first.  In fact, he often split tested emails that he sent in the new Firestorm email program with the same email sent in Constant Contact.  Understandably, he didn’t want to abandon a system that was working well for him unless he had a very compelling reason to do so.

RESULTS:

The results from his email campaigns in Firestorm are pretty compelling, to say the least. Jaguar Power Sports sends out about 2 emails per week to their customer list.  Every email they send out includes links back to their website, specifically to their current inventory page.  Shaun knows that his email marketing is meant to share his passion for the industry with his customers and to generate leads.  

Thanks to those links in the emails, for the month of November, the click through rates for each email were exceptional. The Click Through Rate (CTR) ranged from 17% on the low side all the way up to 29%.  A strong email click through rate across all industries is between 3-7%.  

After such a large percentage of folks click on the emails from Jaguar Power Sports, the real magic happens on their website.  More than 13% of the total website traffic is from email marketing.  Plus, 12 Finance Applications, 10 “Make an Offer” and 46 Quote Requests just from the website traffic that came from clicks in their emails.  

It turns out when you have an incredible passion for powersports, and you consistently use quality email marketing to reach out to your customers, you will drive substantial leads for your business.

Want to have an email marketing program that was created exclusively for the Powersports industry, has pre-populated images and ad copy, and generates killer results?  Firestorm is a FREE component of the Local Web Dominator program.  Give us a call today at 877-242-4472 and we’ll be happy to show you around.

OBJECTIVE: 

Thornton’s Motorcycle Sales is a family owned & operated dealership in southeast Indiana, nestled between Indianapolis and Cincinnati, Ohio. What started out as a passionate hobby for John Thornton back in the 70’s is now a 24,000 sq ft facility including a warehouse of inventory. Thornton’s is run on the strong Christian principles of the owners coupled with a passion for all makes & models of motorcycles & ATVs. While their team does an incredible job with folks that stop by the dealership, they wanted to increase their online presence by driving more traffic to their website and generating more online leads.

SOLUTION:

General Managers, Tammy Schwagmeier and Myron Barnes signed up for the Local Web Dominator’s digital marketing solution, including the Facebook advertising component.  For a local dealership with a small-town feel, these guys have great instinct for what works with digital marketing.  Instead of growing the likes they have on Facebook, they directed their budget to drive Facebook visitors to their website. The strategy to use Social Media to help drive online leads to their website is still under-utilized in the powersports industry, and Tammy and Myron were happy to jump in early and reap the benefits. 

RESULTS:

Last month, the Facebook campaign was seen by 41,354 motorcycle & ATV riders within 50 miles of Versailles, IN while they were scrolling through Facebook.  

Plus, the ads generated 533 visitors to www.thorntoncycle.com. In fact, the campaign increased website traffic and conversions (leads) by 5%. That translates to 19 total conversions in one month from the Facebook ad campaign alone.  With a closing ratio at the industry average of about 10%, that means that Thornton’s could sell 2 units from the Facebook ad campaign, in one month!  That’s a pretty powerful way to put social media to work for their dealership.   

Want to have an email marketing program that was created exclusively for the Powersports industry, has pre-populated images and ad copy, and generates killer results?  Firestorm is a FREE component of the Local Web Dominator program.  Give us a call today at 877-242-4472 and we’ll be happy to show you around.

OBJECTIVE:

The team at Cowboy Harley-Davidson of Austin are proud of the incredible level of service they offer to all their customers, which is evidenced by the thousands of incredible reviews on their review site and on their Google listing. In spite of their massive 53,000 sq. ft. showroom (which is quite impressive), they strive to maintain that ‘small town shop’ feeling.  Every member of the dealership makes an effort to treat their customers like family.  And it shows. One way they win over the local Harley riders is by the fantastic events they host at the dealership.  Everyone loves a party – and the folks at Cowboy H-D of Austin are no exception.  One of their objectives is to make sure their local riding community knows all about their upcoming events and feels like a welcomed member of the Cowboy family.

SOLUTION:

Marketing Manager, Andrea Gutierrez, has the responsibility of creating compelling email marketing messages each week to ensure her customer database stays updated on all the upcoming events. Cowboy Harley-Davidson wants their customers to ‘feel the love’, so they have a strategy for sending emails that are interesting and that focus on the party (not a stuffy corporate message all about finance offers).

For anyone that’s had the ‘privilege’ of creating marketing emails, they understand that staring at a white screen trying to be compelling and creative each and every week is a HUGE challenge.  That’s why Andrea jumped into the Firestorm Email system within the Local Web Dominator Program and started cranking out killer emails using the powersports-specific, pre-made themed templates.   Now, in a matter of minutes (not hours), Andrea’s able to touch base with her entire customer list at least once a week to share the cool events that are happening at the dealership.

 RESULTS:

There have been rumors around the marketing world for years that indicate that email marketing is dead (being replaced with more shiny, exciting things like Social Media and mobile apps).  But, both the Cowboy H-D of Austin team and their customers can attest to just how wrong those rumors are.  The emails being sent out of the Firestorm email program are using email marketing best practices, with killer creative graphics, wrapped in a theme that customers are excited to open and read.  And as such, they’ve seen some incredible results.  

For the month of September, Cowboy Harley-Davidson of Austin sent 6 emails to their customer database (a list of more than 9,000 customers).  Each email had an average open rate of 15% which is right on par with the industry average.  However, the really exciting part of the data is the Click Rate.  Click Rates in email marketing are kind of like Click Through Rates for Search Engine Marketing.  Impressions (AKA: Open rate) are really good to have, but the real traction happens when folks click on your email and visit your website for more information.  The industry standard for click rates range between 2-6%.  The average click rates for Cowboy H-D is between 8-13%!  WHOA!  It’s amazing what happens when the marketing emails are sent regularly, using email marketing best practices, and focus on the party (not just the finance offers).

Want to have an email marketing program that was created exclusively for the Powersports industry, has pre-populated images and ad copy, and generates killer results?  Firestorm is a FREE component of the Local Web Dominator program.  Give us a call today at 877-242-4472 and we’ll be happy to show you around.

OBJECTIVE:

Empire Harley is a family run business that provides a “premier Harley-Davidson experience” to all their customers.  They pride themselves on being Harley Headquarters for the tri-state area. Randy Medina, the Marketing Director, has an important responsibility to every department in the dealership.  His job is to help Empire Harley increase market share by having a steady stream of new customers coming through the doors.

SOLUTION:

Randy knew that Empire Harley needed to have a strong online presence to attract new customers.  Which is what made the Local Web Dominator an obvious choice for his dealership.  We worked together on a strategic approach to the Google AdWords component of the program to target motorcyclists in the New Rochelle area who were actively searching for the products and brands they sold.  

Additionally, Randy understood that Search Engine Marketing (SEM) is a quantifiable marketing channel that works like a 100% commission sales person.  SEM targets the folks actively researching the unit(s) they are interested in purchasing. Which means it’s critical for local dealers like Empire Harley-Davidson to have top-of-page placement, with a competitive budget, on model-specific advertising to help drive new customers who may not have otherwise known about their dealership.

RESULTS:

Empire Harley allocated a $2,500/month budget for their Google AdWords account, and has seen an incredible ROI each month as a result. Their Click Through Rate has been well above average in the 6%- 7.33% range each month (Google considers a 2% CTR as strong performance).  But, the metric that really shows where the rubber meets the road is in the conversions.  A conversion is a desired activity AFTER someone clicks on your ad, such as a quote request, contact us, or finance application completed.  For Empire Harley-Davidson, they average 80-120 conversion PER MONTH!  Last month, they had 33 Quote requests & Finance forms completed. With a conservative 10% closing ratio, that would mean that they sold about 3 units last month from their Google AdWords campaign alone, which more than pays for their competitive advertising budget.

Want to see how much more market share you can carve off by having a well-managed Google AdWords campaign with a competitive budget? Does your current SEM strategy generate a positive ROI for your ad budget? Give us a call to get a FREE quote on the Local Web Dominator program: 877-242-4472 or visit us online at 

www.PowersportsMarketing.com.

OBJECTIVE:

Rosenau Powersports started out as a small motorcycle repair shop in 1971 and has grown to a mega-dealership carrying 16 brands of powersports toys in Dearborn Heights, Michigan.  The continued growth and success of Rosenau Powersports is based on the hard-working, passionate, team who strive daily top ensure top-notch customer services.

General Manager, John Rasmussen, knew that if he could get the customers in the door, his incredible team would take care of them and ensure they would be customers for life.  So, he wanted to increase the number of leads they were getting each month for his sales team to drive additional sales.

SOLUTION:

John activated the free Lead Magnet - a digital lead generating tool that is included with the Local Web Dominator program – on his website: www.rosenaupowersports.net. Research shows that today’s customers are motivated to provide you with their information when there is a clear call to action and they know ‘what’s in it for them’.  So, the Lead Magnet encourages unit leads by offering an after-the-purchase premium that Rosenau can customize based on the value of the customer and their purchase.

RESULTS:

Asking customers to tell you what they are looking to buy, and encouraging them to give you their information by offering a premium is a magic formula for growing leads and generating more sales. It’s so magical that the Lead Magnet generated 215 unit leads in the past 4 months.  That’s 53 leads per month!  If John’s team is able to close only 10% of those unit leads, that would generate 5 unit sales per month from this single lead source alone.  That’s more than $5,000 in profit EACH MONTH!  Man!  That’s some seriously profitable magic.  And, the incredible team at Rosenau Powersports is making the most out of those additional leads each month.

Want to see how the powerful Lead Magnet can generate that kind of ‘magic’ for your dealership? Give us a call to get a FREE quote on the Local Web Dominator program: 877-242-4472 or visit us online at www.PowersportsMarketing.com 

Heartland Honda is a family owned and operated Honda Powerhouse dealer.  In fact, they were the first Powerhouse dealer in the state of Arkansas. Owner/General Manager, Greg Donahoe takes a lot of pride in having a highly trained staff that has exceptional product knowledge and that has the highest customer rating on Google over any other Honda dealer in the state.  Greg knows that as a single-line powersports dealership, it’s critical that they set themselves apart from all the other multi-line Honda dealers and that it’s his customers that will help set him apart.  

One of the primary reasons that anyone starts riding, is the influence of family and friends.  So, Greg worked with our

team to tap into another way to let that influence help set him apart from his competitors and grow his business.  We created a Facebook advertising campaign.  The demographic on Facebook’s social media platform lands firmly in the motorcycle industry’s demographic, making the allocated budget an appropriate ad spend.  Plus, with Facebook, Greg is able to target only folks in his market who have expressed an interest in motorcycles.  So, no wasted money on advertising to people who don’t ride or don’t care about what he sells. And best yet, his Facebook advertising is totally quantifiable.  So we set up a campaign to drive traffic to his website, instead of growing his page likes.  Greg was looking for ways to generate sales, not friends.  He’d let his quality customer service convert buyers into friends once they were in the dealership.

In one month, the campaign generated 834 website clicks, with a reach (how many people in his market saw his ad) of 24,037.  That’s a TON of visibility and a huge increase in website traffic for only $255, which breaks down to a cost-per-click of about $.31!  These results are even more impressive when you consider that each ad not only has the objective to drive website clicks, but additionally, can increase engagement on the post and increase likes to the Heartland Honda Facebook page all as a happy byproduct and for no extra cost. In fact, for the same time period, that ad campaign also generated 28 new page likes, 24 likes to the ad/post itself, and 2 people shared the post on their newsfeed.  That’s an incredible value for only $255, while still targeting the right audience with quantifiable results.  Greg is a business owner that’s in tune with how to leverage the most impactful marketing avenues to generate new business through the influence of friends and family.

Want to see how a professionally managed Facebook advertising campaign can give you the biggest bang for your buck?  Let us show you how a targeted social media campaign can be a powerful supplement to your current digital marketing strategy. Give us a call for a FREE demonstration or to get a FREE quote on the Local Web Dominator program: 877-242-4472 or visit us online at www.PowersportsMarketing.com 

Most motorcycle dealerships are run by passionate motorcyclist enthusiasts who wanted their very own ‘toy store’ and the crew at Volusia Motorsports in New Smyrna Beach, Florida is no exception.  Megan Pallemaerts, Marketing Manager at Volusia Motorsports, knows that even though she’d love to be at the races all-day, every-day, it’s important to share that level of enthusiasm with their customers on a regular basis. In fact, she is always on the hunt to find ways to give their customers ‘fun on wheels.’ 

One of the fastest, easiest, most dependable ways to communicate with customers on a regular basis is through email.  So, Megan was delighted to use the new Firestorm email system to start sending fun emails to her customer list. After seeing the cool graphics and templates available in Firestorm, she invested the time it took to learn the program and start sending emails from Firestorm right away.

Using the fully themed templates within Firestorm, Megan is consistently getting 25-26% open rates in each one of her emails.  Additionally, she’s asking folks to sign up for her newsletter now and dropping those emails into Firestorm.  Her list has DOUBLED in the 2 months she’s been putting a focus on email marketing.  Plus, according to Megan, there has been tons of engagement with each email she sends.  She’s loving how easy the system is to use and that she’s able to send out really creative emails in a matter of minutes without having to have a graphic artist on staff to create custom emails each time.   It’s all done for her in Firestorm.

Want to have an email marketing program that is designed just for the Powersports industry that can help you get that

kind of positive response from your emails? The Firestorm email program is included for FREE within the Local Web Dominator program. Give us a call for a FREE demonstration or to get a FREE quote on the Local Web Dominator program: 877-242-4472 or visit us online at www.PowersportsMarketing.com 

Garner’s Motorsports is a family owned and operated powersports dealership in Hobbs, NM.  They pride themselves on maintaining that small shop feel while making big sales. And they really are just like a family there.  In fact, General Manager, Tanner Griffin, has been hanging around the shop since he was 13 years old. He’s been riding and racing since then, too.  So, to say he knows the business is an understatement.  But, that’s why he knows the importance of a having quality leads for a sales team to help generate those big sales for this ‘small’ shop.

 Tanner signed up for the Local Web Dominator program to take advantage of the lead generating components within the program: Google AdWords to drive traffic to his website and the Lead Magnet to capture leads while they were there. 

He was currently using the lead generating feature that is added on to some website providers, but wanted to see if the Lead Magnet would have better success.

In less than 2 months, the AdWords + Lead Magnet combo generated EIGHT unit sales and has more than doubled the website traffic for the dealership.  That kind of success makes the investment in the Local Web Dominator program a non-negotiable for Garner’s Motorsport’s marketing plan. Tanner is thrilled and is looking forward to the success the program will continue to bring the business all year long. 

Want to have your marketing budget generate that kind of ROI?  Give us a call for a FREE demonstration or to get a FREE quote on the Local Web Dominator program: 877-242-4472 or visit us online at www.PowersportsMarketing.com

Grand Junction Harley-Davidson® prides itself on being located in the most beautiful motorcycle touring region in the country. But, they also set themselves apart by being an 11-time Harley Bar & Shield winner.  For those who carry that badge of honor, you know that it is no small feat.  It’s often stated that the culture of a company trickles down from the top.  That is evident by the personal attention customers get from General Sales Manager, Ben Hunter.  He’s one of those leaders that understands how to combine performance and personal touch.  Through Ben’s genuine care for his customers, the Grand Junction team provides unparalleled customer service to every customer and is one reason why

they generate tons of repeat and referral customers.  When customers are referred to any new business, they will typically do a quick search online to find out a little more about that business.  So, with the insight from Marketing Manager, Justin Marchun, Ben wanted to find a way to take advantage of those prospective customers who were researching Grand Junction H-D online and increase leads for the sales team. 

As a new participant in the Local Web Dominator program, they activated the lead generating feature that is included in the program called the Lead Magnet. The customized Lead Magnet is an embedded window that opens on the Grand Junction H-D website.  It includes a premium offer that is MAP approved and encourages quality leads for new or used units. These leads are then emailed directly to the Sales Manager at Grand Junction H-D® who can ensure they are worked correctly and closed as sales.

In just one month, at the end of winter…in Colorado, Justin was able to generate 25 unit leads for his sales team. With an average closing ratio of 10%-15%, that could translate into 2-4 bike sales in one month just from the Lead Magnet. Keep in mind, this is a winter month in Colorado!

One of the many responsibilities of a Marketing Manager in a dealership is to generate leads for the sales team…That’s what marketing is all about, after-all. Through the success of the Lead Magnet on their website, that is one thing Justin can cross off of his to-do list.

Want to set your Marketing Manager up for success by activating the Lead Magnet on your website today? Give us a call for a FREE demonstration or to get a FREE quote on the Local Web Dominator program: 877-242-4472 or visit us online at www.PowersportsMarketing.com/Local-Web-Dominato

Loess Hills Harley-Davidson® is more than a name.  It has a history as unique and resilient as the local landscape and the customers who are family to the Loess Hills H-D® team.  The dealership is founded in the interesting and deeply woven history of the local bluffs that were created by untamed forces, shaped by ancient winds, and left a connection that goes beyond just a single person in a single place.
 
The Loess Hill H-D® family represents a strength that has withstood the test of time.  And, one of the goals of Bill Fisher, the Inside Marketing Team Leader, is to make sure that the customers who have felt this strong connection have a way to share their thoughts with others who may not have had the chance to yet feel the difference of being part of the Loess Hills H-D® family.

Bill and the leadership team at Loess Hills H-D® met with Account Executive, Josh Rapplean, to review how the Local Web

Dominator program would give a voice to their customers through the review acquisition system.  They discovered that by linking up their DMS into the Local Web Dominator program, it makes the system for growing reviews from happy customers automatic and ongoing.   Plus, once their customers left a review on their custom review site 
(www.loesshillshdreviews.com), they were then asked to share it on Google.  Again, automatically, so there are no awkward conversations done in the dealership or unique codes for customers to remember.  It’s just a quick, automated request that guides customers to quickly and easily share their review on the top ranked search engine in the world.

The results have been unprecedented. Bill linked up his Lightspeed account to his Local Web Dominator program.  Within the first two weeks, they received 127 positive reviews on their review site from very happy customers.

But, even better was that they grew their already pretty strong Google listing from 16 reviews with a 4.2 star rating to 55 reviews with a 4.6 star rating (at the time this article was written).  Y’all, that’s 39 new, authentic Google reviews in two weeks.  

This kind of success doesn’t just come from having a program that makes it easy for your happy customers to leave you a great review, but it also a testament to how well the Loess Hills Harley-Davidson® team treats their customers.  It’s a powerful combination of implementing a high quality S.Y.S.T.E.M. into a high quality team.

Want to give your customers a voice to share how great your team is in a way that helps grow your online reputation, attract new customers, and increase customer retention?  Give us a call for a FREE demonstration or to get a FREE quote on the Local Web Dominator program: 877-242-4472.
 

ATLANTA, GA – January 25, 2016 – Powersports Marketing officially congratulates our 2015 ‘Voice of Customer’ Excellence winners!  Earning this prestigious award is quite an accomplishment and is issued from the ultimate authority: the dealerships’ actual customers.

The 2015 winners include:

• National Dealer of the Year – Wolverine Harley-Davidson® - Clinton Township, MI

• Region 1 Winner – Ronnie’s Mail Order – New Ashford, MA

• Region 2 Winner – Augusta Harley-Davidson® - Augusta, GA

• Region 3 Winner – Indianapolis Southside Harley-Davidson® - Indianapolis, IN

• Region 4 Winner –Thunder Mountain Harley-Davidson® - Loveland, CO

• Rookie of the Year (Less than 6 months on the program) – Kissimmee Motorsports – Kissimmee, FL
   

This annual competition is scored on the dealers’ Repeat and Referral Score (RRS). The RRS is a dynamic measurement determined by using an algorithm that considers the Dealers Voice of Customer (reviews & feedbacks), star rating, trending, and action on responding and handling those reviews and feedbacks.   

Winners will all receive a variety of prizes, including premium placement on the national consumer website: www.PowersportsDealerLocator.com.  Additionally, the national winner will receive a complimentary Sharp Shooter Event Marketing Campaign valued at $5,000.

Powersports dealers may contact Powersports Marketing at 877-242-4472 to inquire about PDL Certification, the Powersports Dealer Locator website, the Repeat and Referral Score, or how to compete in the 2016 ‘Voice of Customer’ Excellence Award program.
 

About Powersports Marketing

Powersports Marketing™ www.powersportsmarketing.com and Powersports Dealer Locator www.powersportsdealerlocator.com are subsidiaries of Dealership University™ and specialize in training and targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing.  For more information, please visit: www.powersportsmarketing.com.

###

Media contacts:

Tia Robinson

Powersports Marketing

877-242-4472 ext. 110

trobinson@powersportsmarketing.com

Rod Stuckey

Powersports Marketing

877-242-4472 ext. 102

rstuckey@powersportsmarketing.com

Built exclusively for Powersports dealers, the Firestorm email system makes sending powerful, creative emails a lot easier.

ATLANTA, Ga. – January 13, 2016 – Powersports Marketing™, the industry’s leading powersports training and marketing company, is excited to announce the rollout of their revolutionary Firestorm email system.  Firestorm is built exclusively for Powersports dealers, and is the industry’s first and only done-for-you, turn-key email program. 

Through the Firestorm email system, dealers can choose from dozens of fully-designed themed templates that include real, powersports specific, editable ad copy within each section, or they have the option to select from standard pre-designed header graphics only.  In addition, all the sample images included in the email are specific to the OEM sold at dealership, and each dealer receives their own custom designed email header graphic.

According to Rod Stuckey, CEO of Powersports Marketing, “Email marketing is here to stay, however the effectiveness of most dealerships’ current email marketing has much room for improvement due to the clumsy nature of non-powersports specific email software.  Because we built this system from the ground up for the motorcycle dealer, we’ve been able to make sending kick ass emails quick and easy.”

This new email program provides a level of powerful content at the click of a button never before available in this industry, while allowing dealers to add, remove, and edit the pre-designed email sections. Dealers don’t get locked into canned, stuffy cookie-cutter messages. And most importantly, unlike other email systems, Firestorm doesn’t try to be all things to all people. The graphics in Firestorm are designed specifically for powersports enthusiasts by some of the best graphic designers in powersports advertising. 

Firestorm provides dealerships with the best of both worlds: cool creative graphics with the convenience and ease-of-use of an editable templated email.

Dealers can sign up for a FREE demo of the new Firestorm email system by visiting www.FirestormEmail.com or by calling 877-242-4472.

About Powersports Marketing

Powersports Marketing™, a subsidiary of Dealership University, develops and executes targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing, Powersports Marketing helps dealers deliver the right message to the right target audience via the best media method at just the right time.  For more information, please visit: www.powersportsmarketing.com.

###

Media contacts:

Tia Robinson

Powersports Marketing

877-242-4472 ext. 110

trobinson@powersportsmarketing.com

Rod Stuckey

Powersports Marketing

877-242-4472 ext. 102

rstuckey@powersportsmarketing.com

Quaid Harley-Davidson is a family owned and operated Harley dealership in Loma Linda, California. They’ve been living out their non-conformist, rule breaking, out-of-the box passion for the Harley brand for almost 20 years. They share their zeal for life and their community by being actively involved in the happiness of their customers and the betterment of their community. Sales Director, Brandon Quaid, knows that the entire Quaid Harley-Davidson team exudes this passion and that their customers reap the benefits of that. But, he wanted a way to have all the happy customers that visit the dealership share about their experience, to help continue to grow the herd of happy Quaid H-D customers.

Brandon decided to give the Google Referral Program through the Local Web Dominator a try. This program invites customers to leave a review on their custom review site(www.quaidharleydavidsonlomalindareviews.com), then after doing so, they are automatically asked to share that review on Google. The process is automated, so folks on the sales floor and at the counter can continue offering great customer service without having to remember to beg for reviews on Google.

The results for Quaid H-D are incredible! In just over two months, their Google business page has grown from 18 reviews with a 3.9 star rating, to 51 reviews with a 4.3 star rating. Additionally, they have 127 reviews from happy customers on their custom review site. That’s a 185% increase in reviews in just 2 months! That’s also a conversion rate from the custom review site over to Google of 26%! Brandon and his team are off to a great start. At this pace, they will be the obvious dealership of choice for anyone looking for a Harley dealer in the Loma Linda area.Want to generate that kind of increase in your Google reviews? Imaging how that would make your business look on Google compared to your nearest competitor. How do you rank on Google right now compared to other dealers in your market? Give us a call today to talk about the Google Review Referral program through the Local Web Dominator program: 877-242-4472.d.

“The No B.S. Approach to Marketing in the New Year.”

ATLANTA, GA – January 13, 2016 – Powersports Marketing™, a subsidiary of Dealership University™, is hosting their semi-annual, 3-day, marketing boot camp.  This event will be Monday, March 7th – Wednesday, March 9th in Peachtree City, Georgia.

They’ll be combining their experience of partnering with over 700 dealerships, and a decade of operating a 4-store dealer group, to get to the heart of what really works in marketing for the Powersports industry and beyond.

Plus, there will be an open discussion with leading Powersports dealers from across North America, highlighting what works for them.

According to Rod Stuckey, CEO of Powersports Marketing, “We’re going to stick with what works and provide our usual ‘No B.S.’ approach to marketing that our clients have grown to expect from us.  Our goal is to educate dealers on how and why it’s important to focus on quantifiable direct-response marketing rather than branding and image marketing that can’t be measured.”

The Boot Camp will provide dealers with the upbeat, straight-talking training style that the Powersports industry has been used to receiving from Powersports Marketing for the past 10 years.  It’s geared towards Dealer Principals and their Marketing Managers, and will focus on real world Powersports dealer specific best practices and case studies that have proven successful in over 700 dealerships nationwide.  Topics will include both online and offline marketing systems, tools, and strategies that help dealers sell more bikes and make more money.

For more information, or to enroll in the 2016 Spring Break Out Marketing Boot Camp, dealers can call 877-242-4472 or go to www.PowersportsMarketing.com/BootCamp.

About Powersports Marketing

Powersports Marketing™ www.powersportsmarketing.com and Powersports Dealer Locator www.powersportsdealerlocator.com are subsidiaries of Dealership University™ and specialize in training and targeted marketing solutions for Powersports dealers of all sizes throughout the U.S. With solutions ranging from Direct Mail and E-mail Marketing to Search Engine Marketing, Online Reputation Management and Social Media Marketing.  For more information, please visit: www.powersportsmarketing.com.

Media contacts:

Tia Robinson

Powersports Marketing

877-242-4472 ext. 110

trobinson@powersportsmarketing.com

OBJECTIVE:
Jeff Lampe, General Manager of Kissimmee Motorsports, knows that he has a passionate team of Powersports enthusiasts at his dealership. And, he takes a lot of pride in making sure that Kissimmee Motorsports offers the Central Florida area the best shopping experience around. So, he wanted to find a way to ensure that potential customers knew that they could expect 5-star service every time they visited the dealership.
 

SOLUTION:
When Jeff signed up for the Local Web Dominator, they integrated their Lightspeed account to allow the program to automatically request reviews from anyone who had recent transactions. And that is where most dealers stop, but not Jeff. He took a very engaged, active approach by taking advantage of the ‘Business Reply Cards’ provided in the POP Kit. He implemented a friendly internal competition among his staff and compensated the team member who got the most Business Reply Cards completed by happy customers.

RESULTS:
The results of this active approach to review acquisition are numerous: Increased email capture, employee engagement, employee recognition, boosted morale, etc. By having customers complete the business reply cards, they also provide their email address which Jeff can download as a spreadsheet and add to his future marketing efforts. Not to mention, the critical employee engagement and ownership of the review acquisition efforts. In less than 3 months, Kissimmee Motorsports has earned 378 reviews on their custom review site: www.mykissimmeemotorsportsreviews.com and his Google + page increased from a 3.9 star rating with 16 reviews to a 4.5 star rating with 43 reviews.

Now it’s much easier for potential customers to see that Jeff and his team are committed to quality customer service from a passionate, knowledgeable staff.
 

Want to generate additional unit sales from a steady stream of leads to keep your sales team busy as we close out the 3rd quarter of the year? Give us a call at 877-242-4472 and we’ll show you how to get started.

Higgins Powersports is a family owned and operated Powersports dealership that has been in business since 1975 and is located ‘smack dab’ in the middle of Massachusetts.  Because of their long-standing connection to the community and contagious enthusiasm for the industry, most of the locals know, like, and trust the Higgins Powersports family.  Robert Sheldon, General Manager for the dealership, knows that there is a golden opportunity to make this home-grown business even better by identifying the ‘silent migrators’ and trying to bring them back as repeat and referral customers.

By taking advantage of the proprietary review acquisition system of the Local Web Dominator program, Robert was able to affirm that a majority of their customers are really happy with the service they receive from the team.  But, even though the folks at Higgins Powersports do a great job sharing their passion for riding, some customers leave less than satisfied.  Robert was able to identify those folks and hear their side of the story to learn ways to make an already great business even better.

The first batch of customers that received a review request email generated a ton of 5-star reviews, and a handful of negative feedback.  Robert was able to quickly respond to each of these unhappy customers, express empathy for their situation, and make a sincere effort to make the situation right.  In doing so, he had three of the first unhappy customers come back into the dealership after they expressed their frustration, and because Robert was able to resolve their issue, they made another purchase at the dealership.  WOW!  Talk about a golden opportunity.  

So many dealerships have no idea who their unhappy customers are and no way of figuring that out; those customers just silently migrate to another dealership.  Through the LWD program, Robert was able to identify, resolve and reactivate a handful of his unhappy customers who would have otherwise just left and given their business to a competitor.

Want to generate that kind of repeat and referral business at your dealership?  Want to tap into the golden (and most likely hidden) opportunities within your business?  Give us a call today to talk about reactivating lost customers through the Local Web Dominator program: 877-242-4472.
 

Headingley Sport Shop is no stranger to high performance and incredible service.  In fact, their dedicated team of professionals has made Headingley Sport Shop the most trusted Powersports dealer in Manitoba. Their primary goal is to ensure the highest level of service by building lasting relationships with their customers.  And, they’ve done business each day since 1969 with that very goal in mind.  Operations Manager, Mindy Cole, knows that word of mouth from happy customers is critical to their business’s success. But, she is also aware of the fact that digital marketing has now also become a non-negotiable.  So, like many other Powersports dealers, Mindy’s objective was to use her digital marketing budget to yield the highest ROI possible.

Being an ‘operations’ minded person, Mindy isn’t wooed by fluff or gimmicks.  She’s a clever business woman who wants to see the hard facts supported by data.  So, while she was content with her previous vendor for her digital marketing solution, she met with our team and looked at the performance of her current campaigns. She then decided to give our team a chance to manage the Google AdWords PPC campaign for Headingley Sport Shop. Mindy worked closely with us to ensure the expertise we bring to Google AdWords melded together profitably with the knowledge she has of her market and her specific business details. 

Through this collaborative partnership, the Headingley Sport Shop AdWords campaign has generated an average of 40+ conversions every month. Not just clicks, but conversions. That means that someone: 1. clicked on their ad 2. visited their site 3. requested a quote, completed the contact us form, requested a demo ride or filled out a finance application. More than forty times per month. And even more compelling is that their average cost per conversion is only about $13 each. That’s in addition to the 100,000+ people in her market that have seen the Headingley Sport Shop ad each month. Or the additional 12-15% of website traffic she gets each month from the professionally managed AdWords campaign.

Want to generate those kind of quality leads & conversions? Want to grow your website traffic by more than 10% each month? Want thousands of LOCAL Powersports enthusiasts to see your ad each month (for free…because you only pay when they click)? If so, give us a call today at 877-242-4472 and we can tell you more about Google AdWords and how it can help grow your business, increase sales and generate a positive ROI on your hard earned marketing budget. 

In spite of the huge 100,000 sq. ft. show room, and the 10 major Powersports brands that they carry, the team over at Hattiesburg Cycles are more like family than employees.  They are the Mississippi Gulf’s largest dealer and happily care for customers from all over the southeast region.  While, they’re passionate about their toys, they’re also pretty passionate about their business.  That’s one of the reasons why General Manager, William Moore, signed up for the Local Web Dominator program.  He not only wanted to ensure that the Hattiesburg Cycles treated everyone like family...he wanted to grow his ‘family.’

William put one of his right-hand guys, Marketing Manager, Robert McMorrow, in charge of the day-to-day operations of the LWD program.  And Robert knew that any good marketing generates good sales.  That’s why he activated the Lead Magnet feature of the program and selected the curiosity-driving incentive of the “Internet Value Package”.  This lead generating tool is included for FREE as part of the Local Web Dominator program.  And it’s a proven winner for generating new & used unit leads.

Hattiesburg Cycles has generated more than 500 authentic unit leads in 9 months. That’s in addition to the sales leads coming in from all the other standard sources.  With a conservative closing ratio of only 10%, that means Hattiesburg Cycles Lead Magnet contributed to about 50 unit sales over the past 9 months to the Lead Magnet!  Wow. Plus, to make their life a lot easier, Robert is spearheading an integration with Traffic Log Pro to have the leads funneled directly from the Lead Magnet into their TLP account which will enable the sales team to manage those incoming leads much more efficiently.  Those are some powerful results from a powerful tool (and one that can so easily be coupled with the current systems in place in the dealership).  Thanks to the Lead Magnet & Robert’s ingenuity in collaborating with his marketing partners, William is going to continue growing his Powersports family pretty rapidly.

Want to generate additional unit sales from a steady stream of leads to keep your sales team busy as we close out the 3rd quarter of the year? Give us a call at 877-242-4472 and we’ll show you how to get started.

Darrin Gitlitz, owner of New York Honda Yamaha, brings so much charisma to his dealership in Long Island City, it’s no wonder his dealership is so highly rated among customers and OEMs alike.  Darrin is the kind of guy that cares about (and very passionately) in taking the best care of his customers as possible.  And that attitude has seeped its way into the culture of the entire shop.  Customers get a big, boisterous, warm welcome when they join the New York Honda Yamaha family.  Darrin recognizes that his website is a first-stop for some folks before they walk in his doors.  So, he wanted a way to generate leads from his site that translated into floor traffic, and most importantly…more folks joining the New York Honda Yamaha family.

Darrin activated the Lead Magnet, which is a customizable lead generating feature that is included in the Local Web Dominator program.  He selected the “Internet Only Add On Offer” as his premium (which is one of the most popular premiums, with the highest response rate).  The Lead Magnet is available for website visitors to click on every page of the website, but it pro-actively opens up automatically on the new & used inventory pages of the website.  It’s designed to encourage leads from folks who are most likely to purchase a new or used unit.

In the 2 months since activating the Lead Magnet, it has generated over 80 unique leads for the sales team at New York Honda Yamaha.  That’s 40 leads per month!  

So, while Darrin will continue to greet his customers in the dealership with his contagiously charming personality, the Local Web Dominator program will continue to drive folks to the dealership for him and his sales team to win over.  Combined with their excellent customer service, great prices, and overall top-notch team, New York Honda Yamaha is adding folks to their family pretty regularly thanks to the Lead Magnet.

Want to give your raving fans a stage to shout your praises in a way that leads to killer social proof (and ultimately impacts future buying decisions for new customers)?  Give us a call at 877-242-4472 and we’ll show you how to get started.

The crew over at Bluegrass Harley-Davidson in Louisville, Kentucky are Harley people to the core.  They set themselves apart from the other dealers in their area by putting an extreme focus on the individual needs of their customer, and by treating folks like family.  It is evident that this philosophy is adopted by their whole team because of the incredible reviews they have on their custom review site, their Facebook page, and most importantly, their Google+ page.   The benefit of having such an incredible online reputation is not just to make your staff feel good about themselves and their efforts, but to drive REAL business.

Jordan Monschein, the Marketing Manager at Bluegrass H-D, had the Lead Magnet activated on his website with the “Internet Value Package” as their selected premium.  The Internet Value Package is an after-the-sale incentive that allows the sales team to customize the offer based on the value of the purchase, availability of products & services they have at the dealership, and it’s provided AFTER they’ve made a purchase.  So they’re not giving away the farm to everyone that fills out a form.

Since they’ve activated the Lead Magnet, it has generated 20-25 leads per month, every month.  That’s in addition to the leads they are still getting from other sources on the website. Estimating a conservative 15% closing ratio, that’s 3 unit sales each month directly from the Lead Magnet alone. Those are some pretty powerful results – which can be attributed at least in part – from the incredible online reputation that Jordan and his team have cultivated by taking really good care of their current customers.  The online social proof from those review sites creates that persuasive ‘1st Impression’, and helps build trust with potential customers, who then visit 
 

bluegrassharleydavidson.com and are willing to submit their information via the Lead Magnet.

Want to give your raving fans a stage to shout your praises in a way that leads to killer social proof (and ultimately impacts future buying decisions for new customers)?  Give us a call at 877-242-4472 and we’ll show you how to get started.

Harley-Davidson® of Baltimore (AKA: “The Harley® Shop in Baltimore”) have been taking good care of their customers for many years.  Tina Jarman, Marketing Manager of Harley-Davidson® of Baltimore was looking for a way to generate a dominant online reputation while leveraging that reputation with ‘social proof’.  It’s a well-known fact that what your customers say about you will always be more compelling than what you say about yourself.

During the LWD Performance Coaching sessions, we activated the auto-posting feature of the LWD program.   This FREE feature enables the first two 5-star reviews that are generated on their custom review site (www.hdstorereviews.com) each day to automatically post to the H-D® of Baltimore Facebook page.  There are no strings around their finger to remember to share those posts.  They happen daily…and automatically.

This powerful, yet brilliantly simple, process allows the authentic reviews from H-D® of Baltimore’s review site to post automatically to the 2,200+ fans they currently have on their Facebook page.  Imagine the impact those reviews have on

their potential customers.  In fact, an average of 60% of Facebook fans will eventually make a purchase from a business based on the reputation built through that social media channel. 

Want to generate authentic and compelling social proof to set you apart from your competition and then have it automatically shared on your Facebook page to connect your positive online reputation to your social media outlet?  The Local Web Dominator program can help.  Give us a call today so we can show you how it works: 877-242-4472.